Consumer behaviour is changing – and fast! Gone are the days of consumers spending hours and weeks researching options. Decisions are being made in moments - micro-moments in fact.
These micro-moments are intent-driven moments of decision making that shape preferences. They occur throughout the entire consumer journey and are impacting the way in which we as marketers need to speak to the consumer.
As mobile phones become a totally immersive part of everyday life, we as an agency are seeing a fundamental shift in the way that people consume their media and process information they use for purchase decision making.