Rapid Blue Digital – Augmented Reality for Telkom’s activation

Rapid Blue Digital (RBD), part of television production house Rapid Blue, conceptualised, designed and developed the Telkom Convergence Augmented Reality (AR) Project for Mediacom.


Launched in early February at the Tygervalley Mall in the Cape, the Telkom AR Project's launch drew consumers using a state-of-the-art big screen supplied by Rapid Blue1Rapid Blue1Pixel Displays (www.pixeldisplays.co.za).


After the Tygervalley launch the roadshow shifted to Durban's Gateway Shopping Mall. Sandton City plays host to the roadshow in the middle of this month. "We are confident that there are other brands out there that will want to push this technology even further and we encourage them to contact us," concludes Levy

Most AR experiences of this nature are within a 2.5m viewing distance area,” says RBD's MD Brett Levy. “This places the consumer 6m away from the screen… and is only the beginning.”

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