Community focused brand activators The Brand ConneXion have introduced a new offering to accompany its brand activations.
The Brand ConneXion has launched live community radio outside broadcasts – its most recent offering to advertisers and brand managers.
The brand activation company converted two of its vehicles into full outside broadcast units.
“We team up with the local radio station in that specific area, the station provides presenters and DJs and we run the live show from any event or activation,” says Simon Milne, Operations Manager.
Branding and broadcast
Broadcast units are branded with both the client and the radio station’s branding. Each live broadcast lasts three hours.
“Our clients also receive 10 pre-promotion slots on the particular radio station to draw consumers to the event. The live broadcasts can include interviews, competitions, consumer engagement and so much more, all closely tied to the client’s message,” says Milne.
Offering on track
The Brand ConneXion has conducted live outside broadcasts for The Department of Trade and Industry and various retailers.
*The Media Connection, Brand ConneXion holding company, can be contacted on: 086 137 2346 or visit www.themediaconnection.co.za.