Clothing and apparel company Timberland contracted below-the-line branding agency November 1 to implement its ‘Summer Campaign’.
In rolling out two marketing campaigns a branding agency has updated an airport’s signage offering.
Graffiti was commissioned to brand visiting soccer team Manchester United’s luxury coaches.
The vehicles have been branded with action shots of Manchester United strikers Wayne Rooney and Javier Hernandez with midfielder Ji Sung Park, featuring their DHL-branded tour football kit. Images of various international city skylines dominate the background.
ALIGNING PRODUCTS AND BRAND
Promotional and corporate gifting company Piobox Trading has merchandise brand alignment as its focus. The company is determined to make a difference in South Africa’s environmental initiatives. This can be seen by the company’s product range, 40% of which is manufactured from recycled materials.
Keeping it environmentally friendly
Piobox Trading assisted by PPC Cement retain an environmentally-friendly focus with regards to its branding.
The cement producer wanted new branded coffee mugs for giveaways. The brief (in summary) was that the mugs had to reflect the company’s logo, depict the industry the company specialised in and be eco-friendly.
“We developed different shades to best depict cement,” says Alan Pio, Piobox founder and owner, “and worked on styles of mugs best suited to PPC’s brand. This included, among others, the mug size, the logo and materials.”