Graffiti / Regent – Branding and celebrities promote motor racing

To promote cross-country motor racing, Regent Racing and the SA Cross Country Motor Racing Championship use celebrities. The most recent addition to the off-road sport promoters is Heinz Winckler. His racing vehicle was personalized by Graffiti.

Celebrities as draw card

The Regent Racing Team and the SA Cross Country Motor Racing Championship have hosted five celebrities as part of Imperial Automotive Celebrity Challenge. This is in an effort to market cross-country motor racing to a wider audience.

Entertainer and former Idols SA winner Heinz Winckler was co-driver with ex-South African Champion Archie Rutherford at the opening round of The Donaldson Cross Country Motor Racing Championship in the Magaliesburg area earlier this month.

Vehicle branding

Branding and transit media company Graffiti, as the team’s vehicle branding sponsor, was used to personalise Winckler’s car – a Racing Nissan Navara.

Celebrity marketing creates hype

Regent Racing Team Principal Terence Marsh says the inclusion of the well-known South African personalities has done a great deal to generate hype and interest in cross-country motor racing.

Winckler is the first entertainer to join high profile sports personalities such as Fanie de Villiers, Jonty Rhodes, Stefan Terblanche and Natalie du Toit, among others.

The celebrity draw card for the next celebrity race on 12 and 13 April is Roxy Louw.

*Information on Graffiti at

*About Adcomm:

Adcomm is an advertising and marketing supplier focused digital and print magazine. Aimed at helping SME's, Corporate companies, Advertising agencies and Government related departments increase their Brand awareness and aid in their advertising and marketing campaigns.

We are here to help businesses find relevant advertising communication and marketing suppliers easily and effectively. Naturally while also showcasing these suppliers' ideas and products.

Although we are just getting started and are relying more on PR companies at the moment. We would like to bring you more news, opinions and insights from our actual suppliers relating to advertising and marketing communication. Once they have finally become more accommodating with their opinions and insights.

We cover a very broad spectrum of suppliers from Digital: Web design, Web Development, Animation, SEO, Content Marketing, Social Media, SMS Marketing etc. Outdoor (OOH): Branding, Vehicle Graphics, Signage, Billboards etc. Events Companies: Companies setting up, catering for and offering events, including venues etc. Audio Visual, Staging, Packaging, Voice over artists/services, Video production, Film Production, Printing, Exhibitions, Displays and more much more.

For more information please contact us on 011 075 3817 or alternatively This email address is being protected from spambots. You need JavaScript enabled to view it..