– driving’s new branding

Using, e-tv decided on the branding company’s recently launched bonnet and mirror socks to carry its message.

The campaign launched simultaneously with Adaptable and economical

Just the bonnets and mirrors were branded as, according to’s Executive Head of Sales Jeff Ostrom, the sock application is able to fit small, medium and large vehicles. “An additional factor pertinent to any client,” he says, “branding only the areas named is more economical than branding an entire vehicle.”

 Target market

The branding exercise targets LSM 5 - 10 consumers in township and CBD locations.

Social media used
a campaign on social networks with messages on Facebook, Twitter and other social media.


* is a Primedia initiative where consumers brand their car for reimbursement from advertisers. Further information from

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