1ST FOR WOMEN in 1st place for service excellence

1st for Women Insurance has been named as the winner for service excellence in the short-term insurance industry at the 2017/18 Ask Afrika Orange Index Awards, the largest and most widely referenced service excellence benchmark in South Africa.

“This is an incredible accolade for 1st for Women. To have the results of our persistent and consistent efforts recognised is a huge accomplishment,” says Robyn Farrell, CEO of 1st for Women Insurance. 

1st for Women’s dynamic customer experience strategy is informed and reinforced by having an in-depth understanding and appreciation of women – who they are and what they want (take that Sigmund Freud).


“We know that modern day women continuously fulfil numerous roles. Her world demands that she performs in every aspect of her life, all the time. This is why we constantly strive to provide the necessary support to these women, and assist them in delivering on all that they need to through our product and service offering specifically designed for women. We also recognise the importance of giving back to women in need and a portion of every 1st for Women customer’s premium helps to make a difference to survivors of women abuse through the 1st for Women Foundation,” says Farrell. 

The Ask Afrika Orange Index Awards was established in 2001 and covers over 32 industries and 169 companies. Its extensive sample size of 33 000 interviews, provides a reliable yardstick for customer service benchmarking.

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