Digitata Insights partners with Ntare Insights in Rwanda

New partnership yields immediate results with impactful mobile awareness campaign for Coke Studio

Pan-African mobile intelligence and digital media provider, Digitata Insights has extended its footprint on the continent by appointing management consulting firm Ntare Insights as its preferred partner in Rwanda. The two companies wasted no time in establishing their presence in the market, successfully implementing a local mobile awareness campaign for Coke Studio in the country.

Four Tips to Leveraging Your LinkedIn Profile

Stats from World Wide Worx show the number of South African users on LinkedIn at the end of 2016 was an “energetically” growing 5.5 million people. At Prana, we’ve had more clients asking about LinkedIn and I’ve noticed colleagues spending extra time on the platform. So, it’s not really whether you should be on LinkedIn, it’s where to start.

To leverage your personal profile on LinkedIn here are four key things you can do to position yourself as a credible authority in your line of work. Having a great profile will also make it easier for business connections to find you and make you a more worthwhile connection.

Digital Marketing is sick. Is the agency to blame?

Digital marketing is sick. Very sick.

Forrester’s work from over 11-million brand interactions prove that engagement levels continue to plummet, Coca-Cola has pulled back from digital[ii], Forbes cites that only 32% of brands believe they have an effective digital strategy[iii] and it all points to brand campaigns falling short. Someone’s going to take the blame and it might just be the agency.

Mobile shopping applications for 20 shopping centers across the country are now available, compliments of a partnership between iPoint and Mallinfo. These apps, in conjunction with an in-center digital medium, allow advertisers to advertise directly with a particular shopper base at PoP.

E-mail service provider (ESP) GraphicMail launched its shortcode service in South Africa yesterday, 14 March 2013. Shortcode is a marketing package aimed at assisting marketers to connect with their audience.

An initiative by Eskom called 49M which “aims to inspire and rally all South Africans behind the common goal of saving electricity” is being marketed through social media and RFID.

Advertisers targeting consumers via fashion magazines may be interested in the recently launched fashion e-magazine, Denim Nation, a catalogue of fashion combining brands from Donna Claire and Foschini, or similar concepts.