Foschini / Donna Claire – digitising it

Advertisers targeting consumers via fashion magazines may be interested in the recently launched fashion e-magazine, Denim Nation, a catalogue of fashion combining brands from Donna Claire and Foschini, or similar concepts.

Combined target audience

Launched by Techsys Digital, Denim Nation incorporates fashion from both Donna Claire and Foschini, giving brands an extended reach across a range of consumers.


The magazine showcases 13 interactive pages of the latest in winter denim trends. Pop-ups and animation are uses to facilitate “a memorable online experience” and entice readers to find out more.

Additional mediums employed

Denim Nation competitions are held by both brands and social media is used to expand reach. Consumers can watch a YouTube video while browsing the e-mag and share on Facebook and Twitter is enabled.

Traffic was driven to the catalogue by e-mailers sent out by both brands, and from the brands' respective websites and Facebook pages.

The e-mag can also be viewed on tablets and the majority of mobile handsets.

*Denim Nation can be viewed at

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