The 2013 Loeries Annual, to be launched in mid-April, is in digital format replacing the previous hard-copy annuals.
The decision to go digital was made to focus on an upgrade of the online Archive to make information accessible to a wider audience and to have a modern reference system.
Award recipients of The 34th Annual Loerie Awards will be able to view their work online via the Archive.
The Archive contains all Loeries winners credits dating back to 1978, and includes visual and audio media of the actual work being integrated from 2005. Visual material prior to 2005 will be continually added.
Versatility a seller
“A printed annual simply can't offer the versatility that an online version does,” comments Loeries CEO Andrew Human, “it's like the old (and very beautiful) encyclopaedia versus Wikipedia.”
The Winners Archive is part of a comprehensive website overhaul for the Loeries that is being carried out by Aqua Online and software developers ClickClickBoom.
*Aqua Online is an Internet and E-Commerce Agency, which conceptualises, builds and services digital applications. www.aquaonline.com. ClickClickBoom focuses in the fields of design, software development and communication. www.clickclickboom.co.za.