Coca Cola – using appropriate expos to highlight campaign
Coca Cola is making use of certain exhibitions to maximize its Sparkling Together Campaign. This year visitors to the Wedding Expo, held last weekend (24 & 25 August) were able to view the new Coca-Cola light Sparkling Together with Marc Jacobs limited edition 330ml and 500ml PET collection.
The highlight of the bridal event was the Coca-Cola light Fashion Spectaculars held four times a day showing off the best local and international bridal design talent.
“The fashion shows are the perfect platform to turn the spotlight on the Sparkling Together campaign, which sees leading fashion visionary Marc Jacobs lend his creativity to the iconic bottle,” according to a statement issued by the company.
Inspired by the '80s. '90s and '00s, the chic designs capture a celebration of women through the decades which, in true Jacobs' style, have a whimsical twist.
Three designs capture history
All three designs which form part of the campaign - "I heart '80s" which embodies the rise of the empowered woman in her 1980s glory, "I heart '90s" which heralds the extravagant attitude of the era where fashion, music and art collided and "I heart '00s", which illustrates the sports luxe decade - was displayed at the Coca-Cola light stand at The Wedding Expo.
Visitors stood the chance to win the grand prize of Coca-Cola light and Marc Jacobs weekend shopping trip to London with R50 000 in spending money to splash out on Marc Jacobs clothing and accessories.
Available in South Africa since mid-June, the Coca-Cola light Sparkling Together with Marc Jacobs limited edition collection follows previous partnerships with international designers such as Jean Paul Gautier and Karl Lagerfeld.