Ads24 scoops award for its successful Food For Thought campaign

Ads24 has scooped yet another accolade in what has been an award-full year, this time at the 2017 Amasa Awards, a gala dinner held at The Hilton in Sandton, Johannesburg last night.

The 2017 AMASA Awards winners announced

This year’s glamorous AMASA awards ceremony held at The Hilton in Sandton on Thursday evening, 12th of October, was attended by some of the industries top media and advertising members to celebrate the best in media innovation from 2016-2017. Now in its fourth year, the awards celebrate innovative ‘all round’ media campaigns in the media and advertising industry.

Procurement process has now become an integral part of business growth for marketers and agencies alike

(Opinion)

Many agencies or marketing executives working on major accounts in the advertising, marketing and communications industry are now having to deal with more and more procurement processes within South Africa’s major corporations – a reality which has become increasingly important in winning over both corporate and government clients.

Kerry Nel, Syenap’s Chief Operating Officer and Syenap’s CEO, Elad Segev

Syenap, a leading analytics solution provider for customer experience management, is the only South African company to be selected as one of the ‘20 Most Promising CEM Solution Providers 2017’ by CIOReview, a global magazine for information officers that bridges the gap between enterprise IT vendors and buyers.

Social Media South Africa 2018, Are We Ready?

(Thought Leader)

For someone in the industry it was heartening to see the positive growth statistics of social media in South Africa over the last year. What’s gone up? Facebook is now used by 97% of big business, a rise from 91% in 2016, Instagram from 62% to 71.6% and LinkedIn from 63% to 71.6%. Corporate blogs grew from 24% to 36% this year and we can look forward to 8% more businesses adding blogs to their social media bouquet - so deeper content creation is alive and well.

Exclusive: A STAR WARS STORY: THE LAST JEDI infographics

With bookings for A Star Wars story: The last Jedi now open at Ster-Kinekor IMAX cinemas. Ster-Kinekor would like to share with you, exclusive infographics below.

South Africans bookings are now open for much anticipated: A STAR WARS STORY: THE LAST JEDI in the immersive IMAX CINEMA

Following the trailer launch, bookings for one of the most widely anticipated releases of 2017 – Star Wars: The Last Jedi – are now officially open at the Ster-Kinekor box office.  The tickets to the highly awaited cinematic event are now on sale. Moviegoers can log on to www.sterkinekor.co.za to book tickets.

Capturing the Generation Z opportunity

South Africa has a youthful population, with more than 66% of our people below 35 years old and 41% younger than 21 years old. Marketers who want to ensure the longevity of their brands and win the consumer of the future thus need to come to grips with what the under-21s – Generation Z – want and value.

Harness the power of local newspaper inserts this festive season!

With the retail frenzy of Black Friday and the festive season fast approaching, Caxton Local Media Group and SPARK Media are gearing up for an influx of newspaper insertion demand, as more and more advertisers recognise the power of inserts as a powerful marketing tool.

Why Mass Market scores best in brand communication

Ads24’s Mass Market brands, Soccer Laduma, Die Son, Daily Sun and Kick Off, have an excellent track record when it comes to successfully marketing to the kasi audience, effectively helping brands to reach this sought after market. Lisa Johnston spoke to entrepreneur, kasi expert and author of KasiNomics, GG Alcock, about why he thinks these platforms continue to retain their relevance.

Red Carpet Concepts celebrates its 8th Birthday

Bespoke communications, experiential marketing and events agency, Red Carpet Concepts, celebrates its 8th year running this September, 2017. Specialists in high end hospitality and luxury lifestyle brands, the boutique Cape Town based agency shows year to year growth in market share.

Clarion retail launches unique led animated lightboxes!

Clarion Retail, the dynamic integrated instore branding specialists, recently launched their new and innovative LED Animated Lightboxes an addition to their popular Impact Display Systems range.

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