so interactive - ten years on

In its 10th year of creative digital landscaping, South Africa’s small digital agency, So Interactive, is still doing big things - and the big boys are taking notice. Hailing from its online fame as Ocean Basket’s longstanding digital partner since 2008, it seems the firecracker SME in yellow is clinching attention from influential brands and agencies alike, for its keen sense of marketing flexibility and ‘unboxed’ strategic thinking.

Summer Beats Christmas In SA

In December, many big brands worldwide launch Christmas campaigns. In South Africa, the focus is on summer, and Cell C – the cellular service provider that allows you to connect your way – has turned up the heat with a high energy 60-second TVC that’s so hot, it should come with a health warning.

Discovery appoints MetropolitanRepublic as agency of record


Discovery has appointed integrated communications agency MetropolitanRepublic as its agency of record across its South African operation. This decision comes after years of the financial services company had been using a multiple-agency model to drive its marketing operations.

Kantar Added Value Quantitative Insights Project Director, Megan Bowman

An ability to embrace the #UntaggableForce will be key for brands determined to flourish in the adapt-to-survive reality characterising global and local consumer markets today.

Why FMCG brands should target consumers with small format OOH

When it comes to marketing FMCG products, one would presume that virtually every consumer is a target, and that the brand communication is going to reach those targets across the entire demographic spectrum. The default platforms for most brands are broadcast, TV, print, large format Out-of-Home (OOH) and more recently online and social media. However small format OOH, one of the most effective platforms driving engagement and influencing purchasing decisions, is often ignored. A fact FMCG brands would do well to rectify.

Sunu creates African superhero themed follow-up to Absolut’s Cannes Gold-winning One Source campaign

Egg Films’ Sunu directed Africa On Fire, NativeVML’s follow-up to the Cannes Gold-winning Absolut One Source campaign. Africa On Fire has already been featured on leading international trade publication Shots.

Blacksmith Collective forges relationship with Tribeca Public Relations

Blacksmith Collective has appointed Tribeca Public Relations as its PR and communications partner, after a successful initial project made the company realise the potential that an ongoing relationship with the Tribeca team could achieve.

Secrets of a successful agency: Recipe for success from a local and international perspective.

Attracting new business is an ongoing pursuit for successful communication agencies around the globe, and the Independent Agency Search and Selection Company (IAS) is unveiling secrets to success from a local and international perspective.

Ferdie Bester, founder of ClickMaven

The world’s biggest boutique agency, Jellyfish, has just expanded its footprint in South Africa following the recent acquisition of ClickMaven. With its roots in Durban since 2005, this strategic step is in line with Jellyfish’s plans to bring quality digital services to the whole South African market.

Alison free education phenomenon gains momentum in SA

With 93% of the world excluded from formal tertiary education, the system has to change, says visiting CEO

With over 100,000 enthusiastic learners in South Africa, and plans to launch local learning centres and a new mobile app, international free online learning platform Alison is rapidly gaining ground in South Africa.

Street Network’s largest three-month campaign drives Opel brand promise

Following the announcement that General Motors was withdrawing the Opel brand from its production facility in Port Elizabeth, the vehicle manufacturer embarked on a communication campaign to reassure consumers of its commitment to the brand and that it still offered services in the country.

Finally, marketing has its crystal ball

This is what we know. We are living in a hyper-connected, digital world where machines are talking to other machines. But, it is after all still a human planet. So here’s the important bit: the driving force to integrate the machine world into the human word is artificial intelligence; in short AI.

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