Hellocomputer Cape Town along with FCB Cape Town and FCB East Africa, all three agencies within the FCB Africa fold, have successfully landed an Uber Kenya project after a swift yet effective pitch process.
Konica Minolta has launched its ‘simply efficient’ Accurio PRESS C6100 Series of colour production printers, which are designed to support highly responsive print environments. The fast and flexible series has been created for operations that are expanding their services, as well as those who need to handle large, repeated print volumes. Leon Minnie, manager of production systems at Konica Minolta South Africa said, “Commercial printers, CRDs and related operations will all benefit from these efficient presses. This new generation of true production systems has been designed to ensure improved uptime and deliver even higher quality printed materials, with greater reliability and stability. With the Integrated Color Care Unit, they overcome some of the biggest pain points in digital print production such as time-consuming front to back registration, extensive colour set-up and complex paper set-up operations which are now something of the past.”
In the current difficult economic climate, it’s courageous for an entrepreneur to launch a new business. R-Squared Digital supports South African entrepreneurs and producers, and has assisted one such startup in their crowdfunding initiative to finance their launch.
Prudential Investment Mangers has launched its latest television commercial, “The Forest Man of India”.
Want to achieve maximum coverage while showing your full range? Dubbed “front-seat advertising”, Caxton’s local newspaper innovation the PowerWrap, is an effective marketing solution with proven results – perfect for brands who want the exclusivity of foremost hands-on interaction with consumers.
FREE FOR SUBSCRIBING AGENCIESSCOPEN agencyScope South Africa 2017 Highlights
PWC Entertainment and Media Outlook – 2017 – 2021
AdForum World Summit Feedback – Paris – Autumn Preview
ProActive™ recently implemented another highly successful MTN Shoppa Show campaign, this time in Limpopo, North West and Gauteng provinces.
After being shortlisted in five categories at the 2017 edition of the AMASA (the Advertising and Media Association of South Africa) Awards for the #MoreMusicYouLove brand positioning campaign, Jacaranda FM and Halo Agency walked away with four awards including the coveted Roger Garlick Grand Prix for Media Innovation.
An effective content strategy begins and ends with excellent copy. Whether your goal is lead generation, sales conversion or brand-building, what you say and how you say it is the most powerful way to engage with your audience. Here are 10 tips on how to escalate your copywriting from good to great: