Uber goes local, with their first ‘Above the line’ campaign

Grey Advertising is proud to announce Uber’s first South African locally produced TVC and radio spot campaign, which went live from Monday, 13 November 2017.  The concept centred on Freedom. The campaign brings to life the occasions when we just don’t want to be troubled by the hassle of driving ourselves to an outing which requires us to be free.  The ads capture the comedically irrational relationships between South Africans and their cars.

Adam Dembovsky, the CEO of Innovation Factory

The new year is almost upon us: budgets have been planned and exhibition calendars booked.

The time is now to strategise how your display will stand out from the crowd.

Innovation Factory, a leading award-winning interior construction and exhibition stand design company, have put together a list of the hottest exhibition trends forecast for the forthcoming year to ensure that your business will own the exhibition space in 2018.

Leigh Franks is the Marketing Executive of Cape Town Tourism

It’s both remarkable and somewhat disconcerting how marketing has evolved over the last two decades. The ever-changing digital landscape has everything to do with this, sometimes it feels like you just can’t keep up.

Vincent Magwenya, is a Founder and CEO of Conversations Media and Communications, a Reputation and Strategic Communications firm.

Black Friday has come and gone, with popular consumer products ranging from food items, electronic devices and to furniture items flying off the shelves at bargain prices. The retail phenomenon traces its growing popularity to the United States merchants of the 1980s, who recorded their sales profits accrued on the day after Thanksgiving, by highlighting them in black ink which contrasted the red ink that was used to show financial losses that were often suffered throughout the whole year until the beginning of the holiday season. Thus, Black Friday marked the beginning of the period retailers will no longer be in the red.

Dale Hefer, award-winning marketer, author and spokesperson for the Integrated Marketing Communications Conference 2018

If you think that ‘disruptive marketing’ is just another jazzy phrase designed to sell new marketing products and is something that you, as a marketer and business owner, have no need to consider, think again.  Marketing has mutated from a consistent and fixed set of methodologies into a network of variable, flux-driven, interactive and iterative processes.  Failure to engage in this new approach could have a considerably negative impact on your customer retention and market share.

Uber challenges South Africans to use their freedom to move

Wouldn’t you like the freedom to live your life without always being tied down to your car?

This is the question Uber in South Africa poses in its festive season campaign, conceptualised by Grey Advertising. While freedom is just a tap away, the choice to leave their cars at home does not come easily to many South Africans.

Flock Online Event Management App Debuts In 25th Country

Flock, the customisable, flexible and cost-effective online event management app, has debuted in its 25th country to date – Nigeria – just weeks after adding country number 24 – Mauritius – to its global footprint.

OMC to announce updated Roadside Outdoor Audience Data

The Out of Home Measurement Council (OMC) will be announcing its much anticipated measurement update of the Roadside Outdoor Audience Data, popularly known as ROAD.

Vicinity Media releases first-to-market location-focused video solution

You definitely haven't seen this video before... 

Not satisfied with releasing a "me too" video product? Location-based mobile network Vicinity Media have worked hard to release a truly first-to-market location-focused video solution and are proud to announce the product includes some global innovations.

The MediaShop wins big at #FMAdfocus2017

Wednesday, 22 November 2017, saw The MediaShop win two prestigious 2017 Financial Mail Adfocus Awards namely Network Media Agency of the Year and the inaugural Transformation Award.

Influencers and travel brands meet at #BIGCONNECT

South African travel companies and influencers came together in the first-ever Big Connect event to discuss how travel marketing can be enhanced through working with influencers.

Brand safety and fake news – what’s the deal?

The digital era, while providing an exciting and innovative means of communicating and engaging with targeted audiences, has also brought with it a new wave of fear for brands and brand safety.

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