SCOPEN shows you kept your Promise

The results of SCOPEN 2017 show Promise to be the most improved agency with regard to market perception, moving up 25 positions since Scopen 2016. On top of that, five Promise staff members – namely, Verushen Reddy, Nic Kostouros, Marc Watson, Yolandi Buys and James Moffatt – are considered by the industry to be outstanding industry professionals.

Honey we shrunk the stationery!

Biggest eraser collector craze about to hit SA

Kids love to collect! And what better way to launch a new mini collectable series than to introduce mini versions of some of South Africa’s best loved stationery products into the South African market.

SCOPEN 2017: Another gem in the King James crown

AGENCY SCOPE 2017 - the second annual report by Spanish-based independent research company SCOPEN and the Independent Agency Search & Selection Company (IAS) – has just placed another gem in the crown of one of South Africa’s favourite and most successful agencies, King James.

Game of Content: Content Marketing lessons from Game of Thrones

Game of Thrones is the biggest thing to hit mass media since Marconi proved the feasibility of Radio communication. It has taken the world by storm and has gotten millions of people talking about it. Don’t worry, there will not be any spoilers in this article, so please continue reading.

Vega launches new Media Management short course in partnership with AMASA

Vega, a brand of The Independent Institute of Education (The IIE), is launching a Media Management in Brand Building short course, available at its Johannesburg and Cape Town campuses from 2018 onwards. The short course has been developed by the Advertising Media Association of South Africa (AMASA), a body focused on attracting and retaining bright young individuals within the media industry.

SCOPEN 2017: Demographica hits top spot in several key areas

If reaching top positions in both account management and the professionalism of its team is notable, Demographica topped that achievement by ranking number one in several other sectors of the SCOPEN 2017 research results too.

The Art of Fusion from So Interactive

The perpetual challenge: How do you break through the clutter in a casual dining space? When So Interactive was briefed by its client Ocean Basket to take their new Mediterrasian sushi range to the next level using innovative media, all the stops were pulled out to produce an inventive new benchmark of ‘amazing’.

Sundays are where South Africans get more bang for their buck

The Sunday newspaper is a weekly ritual for many people. They read it alone, as a couple or as a family. Sunday is when people are relaxed and, with their minds at ease, they can catch up on the news and absorb information effortlessly.

Black Friday – On an upward trend in South Africa

Digital advertising agency Jetweb, has kept a close eye on Black Friday through social listening data for the last 3 years.  Digital and Social expert and managing director of Jetweb, Bianca Quinn-Diavasatos, share some of these stats.

In 2015 there was 4,719 mentions of Black Friday on social and other online platforms in South Africa.  It increased in 2016 to 15,507 mentions.  Most of the conversation last year happened in the week prior to Black Friday itself.  So, if activity last week is anything to go by, then there will be substantially more talk of Black Friday this year than last. So far there have been 15.9k more posts/mentions than last year.

Most brands have been seeing 20 mentions or less per day during the last week. The most mentioned brands were Samsung and Takealot. The most mentioned brands last year were Game, Makro, Checkers, and Pick n Pay, and they bulked largest again this year. Malls were not much discussed, with Gateway Mall receiving only 8 mentions and Menlyn Mall, the most, only 22.

60% of the online conversation is by 21 to 34 year olds.

The increased traffic and popularity of Black Friday has become the biggest headache of the year for web and app developers.  It is important to ensure that you can handle the increased online traffic. A lot of the sales will start at midnight or in the early morning hours that will hopefully assist brands to distribute traffic throughout the day.

In the US Black Friday seems to be dying.  That’s according to data from GPShopper, which tracks consumer behavior. It turns out, customers are really not into Black Friday. A full 81% fees too stressed around the holiday shopping season in general, with 45% marks Black Friday as the most stressful time to shop.

A shoppers’ calendar, via GPShopper

And with online shopping, consumers are increasingly realizing they don’t need to do all their shopping on one day. The majority would prefer to shop in the second week of December. Weirdly, a full 12% of consumers would prefer to shop after Christmas, to capitalize on the post-holiday sales, even though their recipients would get their presents a little late.

In South Africa, Black Friday is still in its infancy and it does not seem to be slowing down.   Article about how to plan your Black Friday shopping has been filling our social feeds and more brands are offering sales than ever before.

Why student exchange programmes are vital for career development

Those fortunate enough to have attended a tertiary institution can attest to it being some of the most fulfilling and challenging days of their lives. Depending on the environment and nature of the institution, higher education is about so much more than textbook learning and the anxiety of exam season – it’s a meeting of the minds, and an opportunity for young people to take their first steps towards finding their purpose.

Twitch - Kyle Singh

Live streaming is without a doubt the hottest trend of 2017, and Condriac’s in-house initiative, Condriac Live, aspires to be at the forefront of eSports and live streaming entertainment in South Africa. Streaming has taken over the world in the last few months, with most smartphone apps now having the capability to go ‘live’ and broadcast video to viewers globally. TwitchTV is the biggest streaming platform available, and when Amazon bought the company for a whopping $970 Million eyebrows were raised across the entertainment industry. TwitchTV allows anyone with internet connection the ability to stream gameplay, talk shows or tutorials to a voraciously hungry online audience.

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