The 1000 Drawings volunteer committee have been in full swing this year mobilising people to create art for charity. “Now we’re focusing on pulling together an awesome event,” says Kelly McGillivray, owner of theSQUAD Creative Events, “We’ll have unique art on offer, a big party, raise money for charity, and celebrate the regeneration of inner-city Joburg.”
Movie: The Star
Date of release: Friday 17, December 2017
With a wide range and reach of publications across the mass market, Ads24 has proven itself time and again for providing innovative 360 platforms that allow its clients to get their message across effectively, providing great return on investment through tailored campaigns across digital and print.
The future of business is by no means a straight line, with companies now expanding their recruitment criteria to include candidates with creative backgrounds and skill sets. As a result, young people entering the job market are beginning to take a more comprehensive, unconventional approach to their studies to become ‘all-rounders’ in their chosen field.
Mediamark is proud to announce that it is now offering cutting-edge digital in-stream audio advertising solutions to its clients. Designed and built using best-of-breed technology, the offering provides brands with the opportunity to take advantage of the growing number of consumers listening to live streams from their favourite radio stations.
PwC and IAB SA recently released the results of the 2016 annual Internet Advertising Revenue Report. Key outcomes from the report indicate total internet advertising across all forms, devices and platforms increased by 13% to R3.95 billion.
Brought to the industry annually by the IAB SA in collaboration with PwC, the objective of this report is to provide the South African digital industry and advertising market with more accurate insight into digital spend by South Africa’s advertisers.
Peter Kohlöffel, National Sales Manager: Golf Ads™, says the golfing environment provides some unique opportunities for truly creative advertising.
There’s no doubt that the golfing environment is unique. Marketers can showcase brands to a captive audience that is relaxed, focused and unhurried. The golf environment is perfect for telling a number of brand stories, delivered in various formats, in a number of different ways. The very design of a course lends itself to this leisurely storytelling – in fact, what better canvas for creatively engaging with golfers and non-golfers alike?
In just five years, the previously disadvantaged upper class has grown rapidly enough to surpass the white upper class in South Africa by at least 10% and this figure continues to rise. This is according to the recently released WhyFive BrandMapp 2017 Top End Study that annually tracks changes at the top of South Africa’s wealth triangle.
Marketers who ignore the differences between Millennials and Afrilennials are taking a great risk with their brands and communication strategies, but those who appreciate the subtle nuances between the two ‘generations’ and use this understanding to finetune their brands’ relationship with consumers should experience growth in terms of sales and brand value.
There is a long overdue sea of change happening in South African marketing. A few brave brands have started to shift the way that modern African consumers are being communicated with.
Movies will never be the same again
Ster-Kinekor has taken the hyper-realistic immersive entertainment experience to the next level that will boost and elevate you, literally, and let you live the action.
Coupled with Soccer Laduma, the recent inclusion of Kick Off magazine into the Ads 24 stable has created a bigger ecosystem for advertisers, media buyers and marketers to reach South Africa’s soccer-crazy mass market.