PANDORA Jewellery has implemented a four-month campaign with Golf Ads™, targeting an upper-income level audience that is captive and in a relaxed frame of mind and thus open to messaging and call to action.
Otis South Africa (a company within the United Technologies Corp. USA group) has retained GGi Communications to handle its PR and reputation management after a competitive four-way pitch.
The Bookmark Awards 2018 is introducing new categories in line with the changes and evolution in the sector over the past year. Technology is playing a key role in driving change in the industry and continues to play an increasingly integral part in all aspects of the business environment.
Ster-Kinekor would like to invite you to Cannes Lions Screenings of The World’s Best Commercials from the 2017 Cannes Lions International Festival of Creativity. Please kindly see the invitation below for your consideration and to share with your industry colleagues.
Where your business’ accounts are concerned, profit and cash-flow are key financial measurements. However, many agency owners aren’t aware that they are not directly linked, nor are they both equal measures of success.
We are in the midst of a major technology revolution. Digital now dominates every sector of the economy – it is reshaping industries, disrupting businesses and introducing new operating models. It is also opening up new opportunities to create jobs and boost economic growth. Businesses that are not ready for this revolution will struggle in the next seven years and beyond.
Tune in to Breakfast with Martin Bester and Tumi Morake on Jacaranda FM on weekday mornings at 06h10, 07h10 and 08h10 and guess the secret sound to pocket R100K.
Transit Ads is proud to announce the launch of an exciting content driven TRANSIT.TV™ partnership with leading entertainment digital platform SlikourOnLife. The site, currently one of the top 1 000 websites in South Africa, shares information on urban culture and music. It features videos and interviews to give substance to the music and musicians who may not have access to traditional platforms, and provides an accessible place for their videos.
Senior Marketing Scientist, Professor Justin Cohen of the Ehrenburg Bass Institute (EBI) recently addressed guests of SPARK Media in Johannesburg, Durban and Cape Town on the topic of Mental Availability – what it is and why it matters?
With statistics like $6.85 in earned media value for every $1.00 of Influencer Marketing paid media*, Influencer Marketing is dominating the social media landscape. Adweek research states that “94% of those who’ve used influencer marketing believe the tactic to be effective”. In order to retain the awareness and your buyers past the initial burst of posts, it’s vital to understand that Influencer Marketing is a relationship, not a business transaction. This requires a strategic influencer marketing approach.
Transit Ads™ has implemented a geographically targeted campaign for Reboost Energy Drink that sees the brand reaching its target market via two highly visible and impactful platforms - taxi branding and TRANSIT.TV™.
After 21 years at Primedia Broadcasting, Andrew Cooper has joined the Relativ Media team to broaden his experience in the media and advertising field.