Happy birthday to Hubble, a company that in under a year has achieved phenomenal growth nationally and internationally, and was quickly appointed Uber's preferred in-vehicle entertainment partner.
"Excuse the pun, but it's been an amazing ride," says David Taitz, Sales and Commercial Director at Hubble. “In just one year, we as a company have grown over 700%. Not only have we achieved success in South Africa, but have partnered with Uber in Kenya, Ukraine and Dubai."
Hubble was launched in September 2016 and has since introduced Uber 'riders' to in-vehicle entertainment. "We put the 'riders' in charge of what they want to see which ensures a positive experience from interested passengers. There are now over 500 screens in South Africa alone and we've just launched 200 screens in Ukraine!" The engaging platform offers video and interactive content in a captive environment with measurable ROI.
Some interesting statistics have been collected over the course of the year. Extremely high engagement rates have been recorded, with some channels experiencing over 20% engagement (compared to 0.2 industry average). Hundreds of test drives have been booked, from the back seat of an Uber vehicle, for motor vehicle brands. 3 million passengers have experienced the screens, while millions of touches and video rotations have been collected for clients.
"The proof of advertising success comes in the form of ROI for brands which in turn means repeat business for a media owner," explains Taitz. "Besides the international brands of McDonalds, BMW, Hugo Boss, Landrover and GoPro, local South African brands Woolworths, Absa, DSTV, Savanna and Sanlam, to name a few, have benefitted from advertising on the in-vehicle entertainment screens. In fact, a few of these clients have doubled their original ad-spend after achieving excellent returns on their spend."
Hubble has announced that they will be launching the entertainment screens in Uber vehicles in Dubai and Kenya soon. The ultimate end goal is to create real value for the Uber rider and provide brands with a communication platform that has real and deep user engagement.
"Happy birthday Hubble, we are excited to see what the next 12 months hold for us," concludes Taitz. "We would like to thank all of our partners that have accompanied us on this journey and look forward to achieving even more ROI for our advertisers and partners."
Hubble provides an interactive marketing opportunity direct to Uber passengers with a measurable ROI. Hubble launched as Taxi Media Group in Uber vehicles in Cape Town in September 2016, followed shortly thereafter in Johannesburg.
Advertisers are able to create brand awareness campaigns, call-to-action promotions or share stories through branded content on an interactive platform offering an unparalleled depth of engagement.