AMASA awards announce 2017 shortlist
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After much deliberation, the 2017 AMASA Awards judges are thrilled to announce the shortlisted candidates for the 2017 AMASA Awards (Advertising and Media Association of South Africa). “The awards committee would like to extend our gratitude and congratulations to all the 127 candidates who entered this year, the standard of entries were some of the best we’ve seen,” said Wayne Bishop, Chairman of AMASA Joburg.

“The shortlisted campaigns are examples of work that the judges felt are worthy of recognition and who ultimately have a shot at winning a category Gold Award or the biggest award of the night the Roger Garlick Grand Prix. We are so looking forward to announcing the winners at the awards evening next week,” completed Bishop.

To all the shortlisted agencies and candidates, best of luck for the Awards, winners will be announced at a gala awards evening on 12th October 2017 at The Exclusive Hilton Sandton Ballroom. With the awards only a week away there are limited seats available, to secure your seat visit the website and buy your tickets http://amasa.nutickets.co.za/AmasaAwards

SHORTLIST:

Best Branded Content:

PHD

Cell C - Break The Net

OnPoint PR

Nedbank Ke yona Ring of Steel

OMD

Standard Bank Africa Connected

The Niche Guys

CloseUp Toothpaste Make you move

The Niche Guys

All Things Hair (Dove & Tresemme’)

 

Best Contribution by a Media Owner:

OMD

Standard Bank Africa Connected

MediaMark

In the Know

MediaMark

Sun International Time Square Bandit

 

Best Event / Experiential:

Halo Advertising

Jacaranda More Music You Love

M&C Saatchi Abel

Heineken Up Your Game

M&C Saatchi Abel

Heineken Shape Your City

TMI & 140 BBDO

Dunkin Donuts

 

Best Integrated: Financial:

Native VML

Nedbank Passion Playoffs

OMD

Standard Bank Kidz App

Native VML

Nedbank See Money Differently

 

Best Integrated: Public Service:

NONE

Best Integrated: Retail:

MindShare

KFC Soundbite

TMI & 140 BBDO

Dunkin Donuts

 

 

Best Integrated: FMCG

Starcom

Lunch Bar New Wrapper

MediaCom

Ariel

M&C Saatchi Abel

Heineken Shape Your City

Best Integrated: Media

Halo advertising

Jacaranda More Music You Love

TMI & 140 BBDO

Dunkin Donuts

Best Integrated: Travel, Entertainment & Leisure

MediaMark

Sun International Time Square Bandit

The MediaShop

SA Tourism

Best Online:

Native VML

Nedbank Passion Playoffs

MediaCom

Gillette Venus

Native VML

Nedbank See Money Differently

Platform5

Beacon Let the Hunt Begin

 

Best Pro Bono / Cause Related:

Blood Lions

LoveAfrica / Wildlands

Havas

She Loves Beer

 

Sponsored

Best Social Media:

Halo Advertising

Jacaranda More Music You Love

Native VML

Nedbank Passion Playoffs

MediaCom

Gillette Venus

MediaCom

Fantastic Beasts

MindShare

KFC Soundbite

Levergy

SuperSport Euro 2016

 

Best Sponsorship:

OnPoint PR and M&C Saatchi Abel

Nedbank The Reimagination Project

The MediaShop

Cell C - Land that Call

Levergy

Audi Proteas

Playmakers

Coca Cola That’s Gold SuperSport

 

Best Tactical Use of Media: (NEW CATEGORY in 2017 – Most Entries & Highly Competitive!)

Halo Advertisinig

Jacaranda More Music You Love

PHD

SANBS - Stock Indicators

OMD

McDonalds

Mark1

KFC Add Hope

M&C Saatchi Abel

Strongbow Butterfly Effect

Hitch Digital

Investec SAB Wealth

 

Best Trade Marketing Campaign:

MediaMark

In the Know

MediaMark

Gagasi “UN” Campaign

Spark Media

Print Fashion Week

Ads24

Food for Thought

 

Best Use of Mobile:

Hitch Digital

Red Bull

Mark1

KFC Add Hope

Yonder Media

GEMS Switch Campaign

 

Best Use of Small Budget:

Hitch Digital

Investec

The Niche Guys

Tresemme’ Fashion Week

TMI

HP Sauce

 

Best Use of Technology & Data:

Halo Advertising

Jacaranda More Music You Love

PHD

GSK - Follow the Flu

Techsys Digital

Windhoek Pure Beer Detector

Mark1

KFC Add Hope

Native VML

Nedbank See Money Differently

 

Ignition (Student Awards):

Vega

Wellness Warehouse

University of Johannesburg

101 Uses of Prestik

University of Johannesburg

Chappies

University of Johannesburg

One & a Half Bags

JUDGES:

The 30 marketing and advertising architects who will ultimately decide who the 2017 winners are:

1.                   Carmen Murray

2.                   Richard Lord

3.                   Bogosi Motshegwa

4.                  Michael Pearce  

5.                  Ricky Hendriks 

6.                  Nikki Lewin

7.                  Casey Jade Malone

8.                 Itumeleng Mokgadinyane

9.                 Matthew Arnold

10.               Mark Botha

11.               Michelle Randall 

12.               Anke Nel

13.               Memoria Masilela

14.               Mona Radley

15.               Wandisile Nkabinde

16.               Andrew Dabbs

17.               Belinda Cooper

18.               Didi Okoro

19.               Nabil Abdool

20.               Binita Jihna

21.               Mike Van Tonder

22.               Kelvin Storie                               

23.               Kgaugelo Maphai

24.               Darren McKinnon

25.               Vista Kalipa

26.               Sean Press

27.               Wicus Swanepoel

28.               Kevin Ndinguri

29.               Lerato Tsotetsi

30.               Taryn Hood

For more information about the shortlisted candidates and the awards ,please visit the AMASA website: http://www.amasa.org.za/ceremony-2017/amasa-awards-2017-shortlist-2/


For more information about the awards visit the website: http://www.amasa.org.za/

About AMASA

The Advertising Media Association of Southern Africa (AMASA), is a registered Section 21 company, and since its inception as a professional body in 1971, has been at the forefront of media education and training in South Africa. Over the past 43 years, the association has evolved from the informal monthly gatherings of the 70’s to the organised structure it is proud of today. The core aim of AMASA is to focus on the education levels of those with an interest in the media, marketing and advertising industry, with a view to improving knowledge and skills in media decision making techniques and their use. Other key educational facets include partnerships with tertiary institutes such as AAA and Red & Yellow, The AMASA textbook, AMASA seminars and talks as well as various essential fundraising activities. AMASA also celebrates great work within the industry via hosting the AMASA Awards to reward those in the industry who raise the bar. AMASA has two divisions, a Johannesburg and Cape Town Chapter, each team steering the organistion in the relevant city to the local membership and industry. The Cape Town chapter runs the coastal arm of the organization in the Mother City focusing on growing and knowledge sharing amongst the agencies and media owner in this region.

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