Harness the power of local newspaper inserts this festive season!
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With the retail frenzy of Black Friday and the festive season fast approaching, Caxton Local Media Group and SPARK Media are gearing up for an influx of newspaper insertion demand, as more and more advertisers recognise the power of inserts as a powerful marketing tool.

Local newspapers are the preferred medium for retailers and businesses to bring their marketing communication to consumers. Newspaper inserts are a particularly important part of local advertising, offering consumers a complete brand-in-the-hand, with the convenience of a multitude of trusted product offers available at a glance.

As a premier sales tool, local newspaper inserts are easily accessible by a relevant audience and are designed to be picked up repeatedly, securing its place as an essential part of the multimedia marketing mix. 2016 Roots research found that 62% of South Africa’s purchase decision makers read local community newspapers, of which 93% read advertising inserts regardless of whether they are looking for something in particular or not.

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“The month end week at Caxton’s Johannesburg plant regularly exceeds 20-million inserts for the local papers alone. The last week of November 2016 was the busiest inserting week to date at our Johannesburg factory, in fact, the single largest publication had 34 individual inserts with a total product weight of a 100 tons. During that single week, 26.5-million inserts were inserted into 53 local newspapers,” says Jaco Koekemoer, Managing Director of Caxton Local Media and Coldset Printing at Caxton Group.

“Caxton’s 10 printing plants are best equipped to handle this type of operation in South Africa. As a one-stop printing and publishing provider, we’re able to offer highly affordable, discounted insert rates with an effective distribution method where consumers expect to find your leaflet inside their local newspaper,” says Koekemoer.


SPARK Media DNA

Established in 2015, SPARK Media, a division of CTP Ltd, are experts in retail and location based marketing solutions. The company owns and represents a myriad of print and digital products that deliver locally relevant, effective audiences for advertising clients. SPARK Media are Strategic Partners in Audience Research and Knowledge and offer ‘Insights that Ignite’.

*About Adcomm:

Adcomm is an advertising and marketing supplier focused digital and print magazine. Aimed at helping SME's, Corporate companies, Advertising agencies and Government related departments increase their Brand awareness and aid in their advertising and marketing campaigns.

We are here to help businesses find relevant advertising communication and marketing suppliers easily and effectively. Naturally while also showcasing these suppliers' ideas and products.

Although we are just getting started and are relying more on PR companies at the moment. We would like to bring you more news, opinions and insights from our actual suppliers relating to advertising and marketing communication. Once they have finally become more accommodating with their opinions and insights.

We cover a very broad spectrum of suppliers from Digital: Web design, Web Development, Animation, SEO, Content Marketing, Social Media, SMS Marketing etc. Outdoor (OOH): Branding, Vehicle Graphics, Signage, Billboards etc. Events Companies: Companies setting up, catering for and offering events, including venues etc. Audio Visual, Staging, Packaging, Voice over artists/services, Video production, Film Production, Printing, Exhibitions, Displays and more much more.

For more information please contact us on 011 075 3817 or alternatively This email address is being protected from spambots. You need JavaScript enabled to view it..

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