Trends and Opportunities for Exhibitions in 2018
Typography

The new year is almost upon us: budgets have been planned and exhibition calendars booked.

The time is now to strategise how your display will stand out from the crowd.

Innovation Factory, a leading award-winning interior construction and exhibition stand design company, have put together a list of the hottest exhibition trends forecast for the forthcoming year to ensure that your business will own the exhibition space in 2018.

Trend #1: It’s All About Technology

As a highly connected society, visitors are expecting information to be conveyed in novel and innovative ways. The information you deliver is equally as important as how you deliver it: attendees are looking to be wowed. 

The good news, incorporating technology into your display doesn’t need to be complicated to be effective. Your strategy can be as simple as including touch-screen interfaces or nifty devices like Bluetooth beacons to connect with consumer’s devices. The benefit of this is threefold: attendees will be drawn to your stand, there is an opportunity to capture their data, and convey your brand’s message in an innovative and exciting way. 

Trend #2: Natural Wood

In order to juxtapose the sophisticated technology brought into your stand, one of the hot new trends of 2018 is to incorporate natural wood into your display. The effect is striking, especially when contrasted with more refined materials that are commonly used in exhibition stands. 

Trend #3: Take the Hands-On Approach

While technology is vital in attracting visitors to your stand, quality human interaction cannot be underestimated. An authentic conversation is still your most valuable asset. Your staff are, quite literally, the spokespeople for your brand and should therefore be well-versed in your brand story, warm, engaging an excellent listeners. A dynamic and interesting stand draws people in, while the people on-hand deliver a message in a compelling way to endear consumers to your brand. 

Sponsored

Trend #4: Keep it Eco-Friendly

Consumers at large are adopting a green lifestyle, therefore incorporating eco-conscious designs and decor, repurposed materials and energy-saving fixtures creates an impression with visitors who already have sustainability in mind.

Trend #5: Clever Use of Lighting 

LED lighting is hardly a novel concept, but the innovation driving it is. Custom lighting options are the name of the game, incorporating a range of intensities and colour options to create the right mood and effects. In previous years, lighting has been very monotone and one-dimensional. For 2018, expect ranges of softer lighting effects to create an ambiance.  

Trend #6: Less is More 

The trend set by international exhibitors is that their stands contain fewer AV screens and marketing. By bypassing pamphlets, Powerpoint presentations and the like, the emphasis shifts to engaging with potential consumers and talking to them about their needs and interests. The focus is on making your exhibition stand a memorable experience.

Adam Dembovsky, the CEO of Innovation Factory, says, “Exhibition stands are no longer just a one-dimensional platform to sell your brand. In order to get people out of the aisles and into the booth, strive to create a memorable experience. Exhibitions are theatre; you’re putting on a show. Each attendee is an audience member waiting to be enthralled.” So when you’re creating an exhibition stand to put on a stellar.


About Adam Dembovsky

Adam is a bigger picture thinker and serial entrepreneur. After completing a BCom degree with majors in Business Management and Entrepreneurship Science, he went head-first into starting his own company from his friend's garage in Woodstock, Cape Town. He monopolised a gap in the market, which resulted in a 15 000% revenue increase and ultimately selling the business to a listed company. Dembovsky ventured into two businesses with highs and lows before discovering a gap in the market and a demand for retail and brand space construction.

About Innovation Factory

Innovation Factory is the expert in retail and brand space construction for brand and project managers who want a partner who is as dedicated to bringing their brand to life as they are.

For more information, visit http://innovationfactory.co.za/

*About Adcomm:

Adcomm is an advertising and marketing supplier focused digital and print magazine. Aimed at helping SME's, Corporate companies, Advertising agencies and Government related departments increase their Brand awareness and aid in their advertising and marketing campaigns.

We are here to help businesses find relevant advertising communication and marketing suppliers easily and effectively. Naturally while also showcasing these suppliers' ideas and products.

Although we are just getting started and are relying more on PR companies at the moment. We would like to bring you more news, opinions and insights from our actual suppliers relating to advertising and marketing communication. Once they have finally become more accommodating with their opinions and insights.

We cover a very broad spectrum of suppliers from Digital: Web design, Web Development, Animation, SEO, Content Marketing, Social Media, SMS Marketing etc. Outdoor (OOH): Branding, Vehicle Graphics, Signage, Billboards etc. Events Companies: Companies setting up, catering for and offering events, including venues etc. Audio Visual, Staging, Packaging, Voice over artists/services, Video production, Film Production, Printing, Exhibitions, Displays and more much more.

For more information please contact us on 011 075 3817 or alternatively This email address is being protected from spambots. You need JavaScript enabled to view it..

Sign up for our free newsletter