Summer Beats Christmas In SA
Typography

In December, many big brands worldwide launch Christmas campaigns. In South Africa, the focus is on summer, and Cell C – the cellular service provider that allows you to connect your way – has turned up the heat with a high energy 60-second TVC that’s so hot, it should come with a health warning.

Targeting Millennials, that age group of consumers constantly criticised for being grafted to their mobiles and so ‘disconnected’, the campaign shows that nothing could be further from the truth.

This is achieved by overlaying incredibly rich and detailed party and work footage with social media iconography, such as ‘tag friend’ and emojis, as well as incorporating all social media channels into the storyline, which practically bursts at the seams with cameo appearances by SA’s Millennial Glitterati.

Sponsored

Conceived by FCB Africa agency, 1886, by a team comprising Chief Creative Officer Stuart Stobbs, Creative Directors Toni Hughes and Gareth Lessing, Copywriter Mthokozizi Sithole and Art Directors Mark Livni and Kerryn Tyser, the campaign was shot by Egg Films and Wondermerk with post production by Left.

Take a look and let us know: Summer Sizzle or Christmas Cold. We know what we prefer.

Credits:

Client:                           Cell C

Campaign:                    Summer 2017

Creative agency:           1886, a FCB Africa Company

Account Management:   Derek Coles, Dorette Jooste, Iris Qacha

Chief Creative Officer:   Stu Stobbs

Creative Director:          Toni Hughes, Gareth Lessing

Copywriter:                   Mthokozizi Sithole                                

Art Director:                  Mark Livni, Kerryn Tyser            

Strategic planner:          Tavonga Musingarabwi

TV production:              Caroline Crowther         

Media planners:             The Media Shop           

Production companies:  Egg Films & Wondermerk         

Director:                       Slim

Editor:                          Joe de Ornelas

Post production:           Left

*About Adcomm:

Adcomm is an advertising and marketing supplier focused digital and print magazine. Aimed at helping SME's, Corporate companies, Advertising agencies and Government related departments increase their Brand awareness and aid in their advertising and marketing campaigns.

We are here to help businesses find relevant advertising communication and marketing suppliers easily and effectively. Naturally while also showcasing these suppliers' ideas and products.

Although we are just getting started and are relying more on PR companies at the moment. We would like to bring you more news, opinions and insights from our actual suppliers relating to advertising and marketing communication. Once they have finally become more accommodating with their opinions and insights.

We cover a very broad spectrum of suppliers from Digital: Web design, Web Development, Animation, SEO, Content Marketing, Social Media, SMS Marketing etc. Outdoor (OOH): Branding, Vehicle Graphics, Signage, Billboards etc. Events Companies: Companies setting up, catering for and offering events, including venues etc. Audio Visual, Staging, Packaging, Voice over artists/services, Video production, Film Production, Printing, Exhibitions, Displays and more much more.

For more information please contact us on 011 075 3817 or alternatively This email address is being protected from spambots. You need JavaScript enabled to view it..

Sign up for our free newsletter