Friday 6 October was World Smile Day – and Dentyne SA is inviting fans to share their winning smiles in a bid to win great prizes with the Endless #DentyneSmile Power Challenge.
Commercial artist Harvey Ball created the globally-famous yellow smiley face in 1963, an image that has become the most recognizable symbol of good will and good cheer on the planet. Intent on preserving the original intention behind his creation – sharing a smile – he created World Smile Day with the aim of devoting at least one day a year to smiles and kind acts, around the world.
Everyone loves a smile – and if World Smile Day being a Friday isn’t reason enough to get you beaming, Dentyne SA wants to reward your Endless #DentyneSmile with online shopping vouchers and Dentyne goodies. To enter, simply upload a video of yourself bringing your Smile A-Game, for as long as you can, to the Dentyne SA Facebook page or @DentyneSA on Instagram or Twitter. We’ll take your ‘interview’ smile, your ‘flirty’ smile or even just your ‘TGIF’ smile – just show us those pearly whites for as long as you can!
“Dentyne is all about unlocking the power of your smile,” says Senior Brand Manager, Andrea Cloete. “A great smile can start a friendship, make someone’s day – and now, win you great prizes with #DentyneSmile”.
Your smile can be the difference between a good day and a bad day – so make World Smile Day on 6 October a GREAT day with #DentyneSmile.
Please see link to competition terms and conditions below
About Mondelēz International
Mondelēz International, Inc. (NASDAQ: MDLZ) is building the best snacking company in the world, with 2016 net revenues of approximately $26 billion. Creating more moments of joy in approximately 165 countries, Mondelēz International is a world leader in biscuits, chocolate, gum, candy and powdered beverages, featuring global Power Brands such as Oreo and belVita biscuits; Cadbury Dairy Milk and Milka chocolate; and Trident gum. Mondelēz International is a proud member of the Standard and Poor’s 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on Twitter at www.twitter.com/MDLZ.
About Mondelez South Africa
Mondelez South Africa is the largest confectionery business in South Africa, enjoying market leadership in the chocolate, chewing gum and bubble-gum categories. The company’s portfolio includes some of the largest snacking brands in the world, such as Cadbury Dairy Milk, Halls, Oreo and Stimorol gum. In addition, Mondelez SA is the custodian of iconic and well-loved local brands such as Chappies bubble gum, Chomp, Lunch Bar and Dentyne chewing gum. The company has a presence in a number of countries in Southern, Central and Eastern Africa where it invests in growing these markets.