Customer Engagement Maximised as Clicks focuses on in-store Digital Journey

Today’s customer expects to engage with retailers in an engaging and digitally interactive way in-store and retailers are focusing on this customer journey to develop the relationship and increase sales. Moving Tactics, South Africa’s leading digital signage solutions company, has recently partnered with Clicks, the largest health and beauty-focused retail chain in South Africa with more than 600 stores and over 500 in-store pharmacies nationwide, to implement a bespoke high impact multi-channel digital signage network, with its strategic focus being on building an innovative media platform that will inform and benefit the shopping experience for its customers whilst enhancing the look and feel of its stores.

US-based Exceptional 3D has announced that its autostereoscopic 3D digital signage technology has been deployed as part of nine different 3D networks in 600 locations and counting across the US.

Interactive storefront could redefine window shopping

Window shopping just got a new meaning with the latest technology implemented by Adidas. A six-week pilot is taking place at the Adidas NEO Label in Nuremberg, Germany, in which the storefront window was replaced with a fully functioning virtual store with life-size products.

With acknowledgements to Gigaom, authored by Om Malik.

Adidas is experimenting with a ‘virtual store’ making use of giant screens in a six-week experimental campaign in Nürnberg, Germany. Om Malik of Gigaom outlines the basics.

EYE CATCHING!

Primedia In store services 10 000 retail outlets from the top-end (higher LSM market) through the spectrum to 11 000 outlets at the lower end of the LSM scale. The company invests in research tools to better understand shopper behavior.