Messy in retail outlets, if an American survey is to be believed, will soon catch on in South Africa. However, the risk of losing your brand in amongst the clutter is a concern. Pyrotec PackMedia says it has the solution.
When the medium used to promote a product /brand is the product / brand itself. Sampling of products to entice consumers to purchase more has been around for eons. The fact of the matter is – it works. Well, it did for Orbit anyway.
Absa Group has appointed Sizakele Marutlulle as Head of Marketing for Africa She has held a number of senior strategic roles, both in Africa and internationally.
Marutlulle who was CEO of advertising agency Grey SA prior to the appointment has held several senior strategic roles in Africa and internationally. With overall responsibility for all Absa and Barclays Africa brand and marketing functions, she is tasked with building the Group’s brand presence in South Africa and across the continent.
The appointment was effective 4 July 2012.
An umbrella company offering advertisers and marketers integrated multichannel solutions has made its foray into the industry by combining four entities – two established and two under development. The aim, a one-stop-shop providing the correct mix of mediums for marketers to reach designated target audiences.