AMASA – challenges readership figures

The AMASA (Advertising Media Association of South Africa) free presentation tomorrow (06 March) to be held in Sandton features a presentation on penetration of our country’s print and digital media.

Presenter and presentation

Pete Langschmidt of ConsumerScope will present 'Real Penetration of South African Print and Digital Media'.

Readership too high

A statement issued by AMASA states: According to his presentation, “the fact of the matter is that newspaper and magazine readership is impossibly high, not unbelievably high, impossibly high.”

Challenging stats

Langschmidt will challenge reader per copy figures, expand on AMPS and AdEx figures. He will look at the effectiveness and accessibility of digital media and media consumption by lifestyle levels.

The free presentation takes place at 16:00 at Ster-Kinekor Preview Theatre, Primovie Park, 185 Katherine Street, Sandton on 6 March 2013.

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