AMASA – challenges readership figures
Typography

The AMASA (Advertising Media Association of South Africa) free presentation tomorrow (06 March) to be held in Sandton features a presentation on penetration of our country’s print and digital media.

Presenter and presentation

Pete Langschmidt of ConsumerScope will present 'Real Penetration of South African Print and Digital Media'.

Readership too high

A statement issued by AMASA states: According to his presentation, “the fact of the matter is that newspaper and magazine readership is impossibly high, not unbelievably high, impossibly high.”

Challenging stats

Langschmidt will challenge reader per copy figures, expand on AMPS and AdEx figures. He will look at the effectiveness and accessibility of digital media and media consumption by lifestyle levels.

The free presentation takes place at 16:00 at Ster-Kinekor Preview Theatre, Primovie Park, 185 Katherine Street, Sandton on 6 March 2013.

*About Adcomm:

Adcomm is an advertising and marketing supplier focused digital and print magazine. Aimed at helping SME's, Corporate companies, Advertising agencies and Government related departments increase their Brand awareness and aid in their advertising and marketing campaigns.

We are here to help businesses find relevant advertising communication and marketing suppliers easily and effectively. Naturally while also showcasing these suppliers' ideas and products.

Although we are just getting started and are relying more on PR companies at the moment. We would like to bring you more news, opinions and insights from our actual suppliers relating to advertising and marketing communication. Once they have finally become more accommodating with their opinions and insights.

We cover a very broad spectrum of suppliers from Digital: Web design, Web Development, Animation, SEO, Content Marketing, Social Media, SMS Marketing etc. Outdoor (OOH): Branding, Vehicle Graphics, Signage, Billboards etc. Events Companies: Companies setting up, catering for and offering events, including venues etc. Audio Visual, Staging, Packaging, Voice over artists/services, Video production, Film Production, Printing, Exhibitions, Displays and more much more.

For more information please contact us on 011 075 3817 or alternatively This email address is being protected from spambots. You need JavaScript enabled to view it..