PharmaChoice – using educational incentives

PharmaChoice is encouraging parents to purchase its products by offering bursaries as a purchasing incentive.

Education prospective

As part of a campaign to encourage parents to purchase ViralChoice Junior and keep their children healthy, PharmaChoice has launched a 'Back2School' campaign where children stand the chance to win bursaries worth R100 000.

Parents have the opportunity to win family hampers.

Four step process

To enter, parents need to purchase one of the junior products at any of the major retailers, take a photo of their child wearing the collectable button badge, use the online elements to decorate their photo and upload it to the website with their details.

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