Billads – Mobi campaign drives mothers online

Billads uptake is on the up, and Adcock Ingram is using this forum for awareness of its unique supplements.

Awareness and answers

Adcock Ingram has signed with Billads Bill Folder advertising to generate awareness around its Unique Formulations supplement range, and to encourage consumers to find out which unique supplement is right for them by using the two-minute supplement advisor.

Target market

The Billads campaign targets LSM 7-10 mothers aged 30 and over, in high dwell-time coffee shops and other light meal environments.


“Consumers are always more relaxed when they are enjoying a cup of coffee or a meal with friends or family. This, combined with the high dwell-time that they usually spend with the bill, ensures significant message uptake,” says Craig Segal, the Managing Director of Nine Mile Media.

“They also have the time, right there and then, to engage with the two-minute supplement advisor. Once the message has been absorbed, the consumer is more likely to purchase the product most suitable for their needs, which is available for sale in the same shopping complexes as our Billads sites,” he adds.

 Duration and target area

The campaign runs at the coast, over the festive season, in December and January, and moves to Gauteng in February 2013.

*About Adcomm:

Adcomm is an advertising and marketing supplier focused digital and print magazine. Aimed at helping SME's, Corporate companies, Advertising agencies and Government related departments increase their Brand awareness and aid in their advertising and marketing campaigns.

We are here to help businesses find relevant advertising communication and marketing suppliers easily and effectively. Naturally while also showcasing these suppliers' ideas and products.

Although we are just getting started and are relying more on PR companies at the moment. We would like to bring you more news, opinions and insights from our actual suppliers relating to advertising and marketing communication. Once they have finally become more accommodating with their opinions and insights.

We cover a very broad spectrum of suppliers from Digital: Web design, Web Development, Animation, SEO, Content Marketing, Social Media, SMS Marketing etc. Outdoor (OOH): Branding, Vehicle Graphics, Signage, Billboards etc. Events Companies: Companies setting up, catering for and offering events, including venues etc. Audio Visual, Staging, Packaging, Voice over artists/services, Video production, Film Production, Printing, Exhibitions, Displays and more much more.

For more information please contact us on 011 075 3817 or alternatively This email address is being protected from spambots. You need JavaScript enabled to view it..