Checkers - ‘Celebrity Marketing’
Typography

It’s no secret that ‘celebrities sell’. People remember campaigns and brands involving celebrities. A celebrity/brand association can go a long way to a campaigns success and influence the outcome. Checkers has taken the bull by the horns and had its meat section endorsed by one of the world’s most famous ‘infamous’ food and food service critics.

Credible critic

Retailer Checkers says it has been improving its meat range and to prove it has put its money where its mouth is, research to find the most credible food critic in the eyes of the public was conducted.

Expert obtained

The food critic chosen was none other than food and food service critique extraordinaire Gordon Ramsay. He endorses Checkers’ premium meat ranges in an advertising campaign which makes use of both social media and television as the platforms.

Campaign launch

The campaign begins today (19 October) with the first of two TV ads being flighted on Checkers Facebook page, while the TV launch takes place on 22 October.

Rationale for Ramsay

The company said Ramsay had been chosen “because of his reputation as the world’s toughest food critic”.

Next year’s Annual Report will show interested marketers if Ramsay’s endorsement really worked for the company. In the meantime Adcom eagerly awaits feedback as the campaign progresses.

Ed’s note: One can’t help but wonder what public reaction would be if Ramsay spoke the way he usually does when filming took place: “This *#@^! meat is so #*^@!><;*# tasty!”

*About Adcomm:

Adcomm is an advertising and marketing supplier focused digital and print magazine. Aimed at helping SME's, Corporate companies, Advertising agencies and Government related departments increase their Brand awareness and aid in their advertising and marketing campaigns.

We are here to help businesses find relevant advertising communication and marketing suppliers easily and effectively. Naturally while also showcasing these suppliers' ideas and products.

Although we are just getting started and are relying more on PR companies at the moment. We would like to bring you more news, opinions and insights from our actual suppliers relating to advertising and marketing communication. Once they have finally become more accommodating with their opinions and insights.

We cover a very broad spectrum of suppliers from Digital: Web design, Web Development, Animation, SEO, Content Marketing, Social Media, SMS Marketing etc. Outdoor (OOH): Branding, Vehicle Graphics, Signage, Billboards etc. Events Companies: Companies setting up, catering for and offering events, including venues etc. Audio Visual, Staging, Packaging, Voice over artists/services, Video production, Film Production, Printing, Exhibitions, Displays and more much more.

For more information please contact us on 011 075 3817 or alternatively This email address is being protected from spambots. You need JavaScript enabled to view it..