Sedgwick’s Old Brown is unveiling its glass box showroom-style billboard on the N1 in Cape Town at Northgate Island. The glass box houses a Sedgwick’s bottle and braai, among others.

Zoned for growth

The company assists brands wanting to target people in urban; semi-urban and rural areas.

“To clarify,” points out Director Andy Anderson, “for Pezulu, our ‘emerging markets’ focus is more of a growth focus where we target small towns or municipalities which are either in the process of becoming, or have the potential to become, larger than they are from a social, economic and, possibly, geographic perspective.”

Last night (07 March) Primedia Outdoor made African billboard history when it switched on Africa’s first and largest national road LED billboard. It is located in Johannesburg on the NI South between Beyers Naude and Malibongwe Drive.

Street-pole ad company ADreach is offering advertisers the opportunity to implement ‘brand ownership’ on the streets in which they advertise.