Continental Outdoor and Vodacom are promoting internet usage in Lesotho using four supersized billboards.
ADreach has donated three Supalites to Maid4U, one of the winners at the Shanduka Black Umbrellas regional enterprise development awards.
Cape Town-based Tractor Outdoor planned and executed the branding for Samsung Electronics, which recently bought the branding rights to the former Shell Building. The project, with assistance from signage manufacturer Craftsigns, took a year-and-a-half.
Coca-Cola SA has renewed its contract with Graffiti Impact Media for its prime location on the Life Centre Building.
The company assists brands wanting to target people in urban; semi-urban and rural areas.
“To clarify,” points out Director Andy Anderson, “for Pezulu, our ‘emerging markets’ focus is more of a growth focus where we target small towns or municipalities which are either in the process of becoming, or have the potential to become, larger than they are from a social, economic and, possibly, geographic perspective.”
Last night (07 March) Primedia Outdoor made African billboard history when it switched on Africa’s first and largest national road LED billboard. It is located in Johannesburg on the NI South between Beyers Naude and Malibongwe Drive.
Street-pole ad company ADreach is offering advertisers the opportunity to implement ‘brand ownership’ on the streets in which they advertise.