Ad Outpost wins four-ball and ADreach is ‘best dressed’

AMASA’s fundraising Golf Day saw two leaders in the out-of-home industry recognised for their expertise. One in the field of golfing and the other in the dressing to please technique. While the former lends itself to the industry expanses, one must wonder at the latter’s past-time preferences when out-of-office.

TRACKING YOUR MARKETING INVESTMENT

Owning 63 billboard trailers countrywide and exclusive advertising rights with 42 Kwa-Zulu/Natal-based bus companies, entrepreneur and ‘Billboards on the Move’ owner Dillin Gramani has the lion’s share of this market.

Mark Castel, National Sales Manager for ADreach, tells Adcom about the company and the effectiveness of street pole advertising.

“Street pole adverts were created to provide a cost-effective means of outdoor advertising,” says Mark.

CHANGING DIRECTION

Company restructuring and turn-around specialist, Ad Outpost CEO Sonnet Swanepoel speaks about developments in the out-of-home media industry.

A career heading project finance in merchant banking and years in investment banking, enabled Sonnet to develop insight into companies and methods to maximize their potential. This led to her becoming a company restructuring and turn-around specialist.