Alliance Media behind Brand Botswana

Alliance Media Botswana’s billboards are being used by the Botswana Investment and Trade Centre for the Brand Botswana campaign.

Driving Botswana’s brand

Alliance Media Botswana, part of the Alliance Media Group, has partnered with Botswana Investment and Trade Centre (BITC) to put up billboards for the Brand Botswana/Debswana campaign referred to as Botswana - Our Pride; Your Destination.

The message

The billboards promote the uniqueness of Botswana and highlight features such as culture, heritage, tourist attractions and opportunities in investment and governance structures.

The drive is based on a Pride Campaign whose objective is to instil pride in Batswana so that they can convey relevant information about their country and what it can offer to the global village.

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