The company assists brands wanting to target people in urban; semi-urban and rural areas.
“To clarify,” points out Director Andy Anderson, “for Pezulu, our ‘emerging markets’ focus is more of a growth focus where we target small towns or municipalities which are either in the process of becoming, or have the potential to become, larger than they are from a social, economic and, possibly, geographic perspective.”
An additional factor in the equation are areas where access to other advertising mediums are not very high, which allows for a lot of market penetration as far as billboards are concerned.
Locations and statistics
The company website, www.pezuluoutdoor.co.za, not only provides billboard locations in the above-mentioned areas, but also gives research statistics which may assist marketers in deciding where to place their billboards.
Some of the statistics include: population breakdown (race and culture); construction and re-construction areas (and attractions within these); spatial planning; social services; and transport.
*Further information from www.pezuluoutdoor.co.za.