BRICS Journal launch

Although not directly related to advertising. Adcomm Media was kindly invited to attend the very neat and promising BRICS journal launch at the Hyatt Regency Hotel in Rosebank by On Point PR.

Newspaper Business Day has launched a multiple platform campaign, which includes television, online and print, dealing with the eradication of poverty and inequality.  The campaign is designed to encourage active engagement with Business Day’s readers and stimulate debate about issues that are core to the country’s future. 

Limiting your target audience to either newspaper or television is no longer necessary, depending on your audience targeted. The Daily Sun complements its daily and weekend papers with a twice-weekly television show.

Ads24's media neutral research survey, Path to Persuasion, revealed that newspapers are an effective media advertising format for the fast food category, alongside television, and at a lower cost.

While some still question the RoI of advertising in print mediums, this has not deterred the launch of a new quarterly women’s magazine – Fabulous Woman. The magazine targets “sophisticated” and “spiritually connected” readers in the 6 – 10 LSM market.