In a highly-competitive automotive industry, Autodealer is your one-stop-shop for ‘all things cars’. It offers an all-encompassing, motoring product offering that covers print, online and social media channels. It’s extensive reach through Caxton’s local newspapers means that there isn’t another motoring supplement that comes close to its localised print footprint.
Established over a decade ago, the Autodealer print supplement is a weekly staple within the popular and highly influential local Caxton newspapers across the country. With a phenomenal distribution strategy, Autodealer advertisers reach the local papers’ massive readership which make up a large and geographically relevant segment of the population, reaching over 1.4 million homes. Over 700 000 copies of Autodealer are distributed weekly throughout Gauteng alone.
Autodealer clients can rest assured of a totally brand safe environment. Its absolute editorial independence and integrity gives readers content that is authoritative, objective and has their best interests at heart. This well-respected and widely read publication ensures that the right people are exposed to your brand.
Autodealer’s offering goes beyond print, providing online and social media services as well. Despite their website being new, Autodealer is placed in the top largest online automotive websites in South Africa. Boasting nearly 400 000 unique browsers and over two-million monthly page views, Autodealer.co.za is positioned to increase its market share in the new and used car listing segment locally.
The Autodealer.co.za platform offers 25 000 new and used vehicles for sale on a platform that facilitates ease of both selling and buying. With over 96 000 Facebook followers, Autodealer also offers effective social media marketing for dealerships as part of a package. Autodealer’s print, online and social media offering gives clients an inclusive motoring solution that provides unrivalled, highly relevant reach.
Creating a respected supplement and a highly anticipated weekly read for the hundreds of thousands of local newspaper readers throughout the Caxton local distribution network, form the basis of what has made Autodealer a success.
SPARK Media DNA
Established in 2015, SPARK Media, a division of CTP Ltd, are experts in retail and location based marketing solutions. The company owns and represents a myriad of print and digital products that deliver locally relevant, effective audiences for advertising clients. SPARK Media are Strategic Partners in Audience Research and Knowledge and offer ‘Insights that Ignite’.