Absa looks to boost card usage over cash with a campaign from FCB

Absa intends boosting card usage over cash with a new campaign from FCB Joburg that utilises television, radio, out-of-home, digital, social and internal communications.

Award winning chef Zola Nene joins the judging line up for new series of the great South African bake off

Series three set to return to BBC Lifestyle, DStv channel 174, this October. 

It’s back, with more bunting, baking powder and iced buns than ever. The Great South African Bake Off is set to return to screens this October 2017 as a new hunt for SA’s best amateur baker begins. This series will see cooking sensation Zola Nene join the expert judging panel alongside Tjaart Walraven. Zola joins the team following former judge Shirley Guy’s decision to step out of the Bake Off tent and pursue other projects and spend more time with her family. Presenters Anne Hirsh and Lentswe Bhengu also return for the new series.

SAARF is hosting a Television Audience Measurement Survey (TAMS) Information Day. Interested parties are invited to attend.

Providing township residents with DSTV through a number of strategic locations could provide numerous advertising opportunities. The more sites established, the broader the target audience.

TopTV, after an agreement with Nando’s agency, decides to flight a controversial Nando’s ad which other channels refuse to screen.


TopTV has agreed to flight the Nando’s ‘Diversity’ television advertisement, which the other major South African television stations and pay-TV platforms refused to screen.

The decision was taken following an approach to TopTV from Nando’s media agency, The MediaShop, to provide a broadcast platform for the advert.

“We are a young yet highly competitive player in the pay-TV space in South Africa. As such, we are prepared to ‘push the envelope’ and use our platform to promote freedom of expression and to encourage debate and conversation among our diverse subscriber base,” says Jean Meyer, vice president: Airtime Sales of TopTV.

“Broadcasting the topical and satirical first series of ‘ZA News’ on Top One last year is testimony to this standpoint and, as such, we applaud Nando’s for tackling often thorny, South African issues by giving them a satirical twist. The positive message contained in the advert, with the line, ‘… real South Africans love diversity…’, is a sentiment that all South Africans should embrace.”

The advert will play out across nine commercial channels on the TopTV bouquet, namely: Top One, Top Movies, Top Movies +2, Top Movies +24, Top History, Top Explore, Top Crime, Top Gospel and ASTV. The advert will begin flighting across the channels on 21 June, and will be tagged with a promotional SMS element that offers TopTV subscribers the opportunity to win a R1000.00 Nando’s voucher per week for a period of four weeks.

~ Discovery Networks scoops prize in annual SatCom Stars Awards in Africa ~

 JOHANNESBURG, 23 May 2012:Discovery Networks Central & Eastern Europe, Middle East and Africa (CEEMEA) were last night honoured as the SatCom Broadcaster of the Year, 2012 as part of the annual SatCom 2012 Africa event


 

The SatCom Star Awards are designed to celebrate the continued growth and success of the satellite marketplace and focus on some of the exceptional performers within the industry.

Phillip Luff, VP Country Manager, Discovery Networks Africa accepted the accolade on behalf of the network, at an event attended by broadcast industry executives from around the world. “We are delighted to have been announced as the Broadcaster of the Year, especially in Africa, where we continue to experience phenomenal demand and growth on all of our channels,” he said.

“We have increased our investment into Africa, and are working to identifycontent and stories with particular relevance for African audiences wherever it originates.
Winning a SatCom Stars Award is seen as a recognisable standard of industry excellence and innovation,” he added.

This award comes less than one month after Discovery Networks launchedcommercial ad sales with DStv Media Sales on TLC, ID: Investigation Discovery and Animal Planet fulfilling advertisers needs with wider commercial portfolio in the region with Discovery Channel and Discovery World. Through the recent launch,Discovery Networks now offers advertisers the security of globally recognised channel brands and guaranteed quality content with no other network offering this depth and breadth in factual entertainment.

Later this week, Discovery Networks, together with DSTV Media will host the Cake Boss icon, Buddy Valastrofrom TLC’s #1 hit seriesat the Cape Town Good Food and Wine Show, with a series of activities planned for the city and its residents.

 ADVERTISING SALES NOW AVAILABLE ON ALL FIVE DISCOVERY CHANNELS

Discovery Networks Central & Eastern Europe, Middle East and Africa (CEEMEA) has launched commercial ad sales on an additional three of its five channels.

With effect from mid-April, advertisers are able to book advertising on the women’s lifestyle channel TLC, ID: Investigation Discovery (ID) and Animal Planet.


The move to extend commercial advertising sales to all five channels in the region serves to broaden the reach available to advertisers, by using Discovery’s full portfolio of channel brands to reach a broader consumer demographic. Discovery Networks sees the launch of commercial ad sales as a strategic move to help consolidate the company’s advertising business in Africa.

Dorota Zurkowska-Bytner, newly appointed VP Advertising Sales for Discovery Networks CEEMEA, says: “We are delighted to be launching commercial ad sales with DStv Media Sales and are confident that TLC, ID and Animal Planet will be a strong addition to our existing commercial portfolio. Advertisers willreach a broader market, comprising families with Animal Planet, younger and older men with Discovery Channel and Discovery World and women of various ages, with TLC and ID. Our extensive portfolio will now cater to every consumer demographic.”

The launch presents an opportunity for clients to target a large female client-base with TLC which is the top five network for women in the US and reaches more than 228 million household internationally.

Since TLC international rollout 18 months ago TLC is now in 18 markets across CEEMEA and is doing well in other markets, such asPoland. TLC has become the#1 lifestyle channel in Poland leapfrogging local competitors.

TLC is strong offer for the female audience and has already demonstrated its strength alongside Discovery Channel whichremainsas a leading viewing destination for men.

In addition to the current listings, advertisers should note that Cake Boss with award winning cake designerBuddy Valastrohas moved exclusively from Discovery Channel and back to its original home on TLC. The premiere episode of Cake Boss Season 4 helped position TLC as one of the Top 10 Channels with Women 20-49 for the timeslot it aired, and in the last two years, Cake Boss performed extremely well in SA taking the first and second position Discovery Channel series,with women 20-49 in 2010 and 2011 respectively.

chrisChris Hitchings, CEO, DStv Media Sales, said: “DStv Media Sales andDiscovery Networks are together expanding business opportunities with these additional launches. We are delighted to be offering clients and prospective advertisers the opportunity to access such a rich and diverse portfolio of programming through any of the five Discovery Network brands”.

Both TLC and ID are carried on the DSTV Compact bouquet – which extends the channels’ reach and ultimately, their appeal for advertisers. TLC has received a positive reaction from DStv and its subscribers.

Commercial advertising sales will be available through DStv Media Sales for Discovery Channel, Discovery World, Animal Planet, TLC and ID: Investigation Discovery.