TopTV – Opens advertising avenues for adult industry

TopTV's application to show adult content channels has been given the nod by ICASA.

The Independent Communications Authority (ICASA) approved TopTV's application to broadcast the three adult content channels Playboy TV‚ Desire TV and Private Spice within the watershed period – between 20:00 and 05:00.

Adult content key driver internationally

TopTV applied for authorisation of the three channels in a bid to secure more customers. During the hearings last month TopTV told ICASA that 250 jobs were at risk if permission to broadcast adult content was not granted. Adult content was one of the two key drivers to increase subscriptions in the pay-TV business around the world. Sport was the other.

No prohibition

"The Authority upholds the view that there is no law of general application prohibiting the production and distribution of adult content in the Republic. Only the production and distribution of child pornography is expressly prohibited by law‚" Paseka Maleka‚ ICASA's spokesman‚ said.

Chinese company to buy 20%
The company‚ which filed for business rescue in October last year‚ has received an offer from Chinese firm StarTimes. It plans to buy 20% on the company and promises to provide it with content.

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