SAARF is hosting a Television Audience Measurement Survey (TAMS) Information Day. Interested parties are invited to attend.
The South African Audience Research Foundation (SAARF) invites interested parties from the advertising, marketing and media industries and the media, to attend its Television Audience Measurement Survey (TAMS) Information Day.
The TAMS universe is updated every six months to keep track of a fast changing TV landscape.
The information day will also revisit the recent inclusion of the new population estimates from IHS Global Insight, and the unbundling of the LSM, gender and language RIM weights. The presentation will also cover changes that will be taking place in the first part of 2013.
Where and when
The free sessions will run for approximately 90 minutes in Johannesburg, Cape Town and Durban, all beginning at 09:30. 13 November: Johannesburg – The Bryanston Country Club, Bryanston Drive, Bryanston; 15 November: Durban – The Southern Sun, North Beach; 16 November – Southern Sun, The Cullinan, 1 Cullinan Street.
*To register, go to www.saarf.co.za.