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Tuesday, September 25, 2018
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Articles of the week

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DCMN releases TV attribution technology at no cost

South African brands can now track the performance of their TV advertising campaigns at no cost Following its recent launch in the South African market,...
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When Death Calls

Sooner or later, death will call on every one of us and yet it is hardly the go-to conversation with friends and family, making...
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2018 Kasi Star Brands: Who will emerge as South Africa’s most loved brands?

South Africa’s leading market research company, Ask Afrika, has announced the official date for this year’s Kasi Star Brands Awards - the company’s annual...
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South Africa’s smart packaging: retailers are smart, are you?

According to a recent American survey, 90% of retailers will implement buy online, pickup in store by 2021, and South Africa’s ‘click and collect’ capability...
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5 Reasons Why In-store Radio and Audio Solutions are a Hit

5 Reasons Why In-store Radio and Audio Solutions are a Hit The impact of music on consumer behaviour is well-known with research showing that consumers...
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Jacaranda FM launches podcast hub

JacPod, recently launched by Jacaranda FM, is a brand-new podcast hub which features a selection of exclusive content from a wide variety of South...
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Once Upon a Time Storytelling in Advertising 2018

“Marketing is no longer about the stuff that you make, but about the stories you tell.” Seth Godin Stories are not just nice to...
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More money should be invested in African mobile – MMA SA workshop’s key message

While mobile has been around for more than a decade, it’s only now being included as part of the broader communications strategy and not...
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Hope is a real factor in treatment

International expert explores the biology of hope To celebrate Reach For A Dream 7th Annual Slipper Day fundraiser For the first time in its 30-year history,...
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What is the future for Facebook advertisers, users?

Facebook developments positive for privacy, consumer protection By Gil Sperling, CTO, Popimedia The right to user privacy and respect for personal information on the Internet continued...
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