Creative Minds – REACHING FOR THE SKY
Can there be such a thing as a ‘one-stop marketing creative solutions shop’?
Creative Minds Marketing (CM Marketing) certainly thinks so. They offer an across-the-board...
AMASA – challenges readership figures
The AMASA (Advertising Media Association of South Africa) free presentation tomorrow (06 March) to be held in Sandton features a presentation on penetration of...
Content Marketing-by Lucinda Boddy
Will the real Content Marketers Please Stand Up? By Lucinda Boddy, managing director of Livewired Public Relations A few years ago I was...
SPARK media stats for Freedom Day
Just as a matter of interest with Freedom day coming up. Here are some marketing stats that may help you from SPARK media...
Call for papers for the 19th PAMRO All Africa Media Research Conference
The 19th PAMRO All Africa Media Research Conference will take place from 26 – 28 August 2018 at the Radisson Blu Hotel in Lagos, Nigeria....
Times Media – Amorphous launches Hudlr
Hudlr, a data visualisation tool provides businesses with detailed demographics in any location around South Africa has been developed by Amorphous, a Times Media...
Unilever – Three South Africans short-listed for Axe ‘Space Activation’
Unilever is going into space for its new Axe brand activation, and a South African will be part of this ‘spaced out’ activation. ...
Checkers – ‘Celebrity Marketing’
It’s no secret that ‘celebrities sell’. People remember campaigns and brands involving celebrities. A celebrity/brand association can go a long way to a campaigns...
Mediamark launches creative division
Mediamark has launched an in-house creative division called Lab 42. Pooling resources Mediamark has launched Lab 42 – an initiative to...
Nine Mile Media Samples make sales – survey shows
When the medium used to promote a product /brand is the product / brand itself. Sampling of products to entice consumers to purchase more...