28 September 2017
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28 September 2017

Don't forget - THE ADCOMM ONLINE DIRECTORY

Everything you should need for your marketing & advertising from printers, caterers, venue hire, branding, copywriting +

Advertising: From a Chrysalis into a Butterfly

There’s been a lot of talk about the “death” of advertising, but with an estimated $34 billion spent on Facebook marketing in 2017, that seems unlikely. Rather than “dead” it’s actually undergoing a welcome transformation from an incubating chrysalis into a responsive butterfly.

 

Ken Varejes talks tenacity and growing businesses

Tenacity is defined in the dictionary as "persistent determination". This aptly describes the central ethos of the businesses that Ken has taken a vested interest in within Nfinity. "It ties into quality and work ethic which are both critical for success,” he says.

Multiple reading occasions halves print’s (CPT) Cost per thousand

Print is the only medium where rate cards are based on one OTS (Opportunity to See) per reader, however new research consistently proves that the same issue of publications have multiple reading occasions by the same reader. This results in additional opportunities to see an advert, which is usually around two. These multiple OTS effectively halve print’s Cost per Thousand (CPT) compared to broadcast and other media.

Canon SA captivates at FESPA 2017

The new Océ Colorado 1640 wide format printer, powered by UVgel, was the main attraction at Canon’s stand at FESPA 2017. This world-first innovation is touted to fill the gap between current technologies in the roll-to-roll production market. This advanced graphics printing system will help deliver real production efficiency while lowering print service providers’ operating costs, enabling them to profitably grow their businesses.

Mental Availability - What is it and why does it matter for brands?

SPARK Media will once again be hosting a much-anticipated and enlightening Ehrenberg-Bass Institute (EBI) presentation on 3 October in Durban, 5 October in Johannesburg and 10 October in Cape Town. Our international speaker, Dr. Justin Cohen, a Senior Marketing Scientist from the Institute, will be putting forward the evidence-based case for why “Mental Availability” (being thought of in a buying situation) is one of the most important elements for brand growth.

Leon Ayo, CEO for Odgers Berndtson Sub-Saharan Africa

AB InBev, VW and PSG amongst the CEOs spending a day with SA’s future leaders

In its fourth year, the global initiative CEOx1Day, has once again attracted South Africa’s leading chief executives to be paired up with MBA students from the country’s top business schools where they will share a working day with one another through a unique and exclusive one-on-one experience.

FROM THE ADCOMM DIRECTORY

LDL Marketing

LDL Marketing offers you a full in-house service from signage all the way through to promotional items, gifts and corporate clothing. They will deliver anywhere.

Nahon, Feldman & Associates cc

Independant financial advisors.

ADAPT Goup

Adapt has innovative Mobile vending solutions & Event branding equipment. Adapt has won many product design awards, with products being used by notable global companies including SAB/Miller, INBEV, Coca-Cola, British American Tobacco, Lipton, Distell, Virgin, Pick ‘n Pay, Woolworths, etc. worldwide.

Printspace

As the name implies - From business cards, leaflets, letterheads, company profiles, posters and folders all the way through to promotional items as well.

Some Inspiration:

"Put your heart, mind, and soul into even your smallest acts. This is the secret of success.."
                                                              ~ Swami Sivananda

     

Adcomm Media
www.adcomm.co.za
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*About Adcomm:

Adcomm is an advertising and marketing supplier focused digital and print magazine. Aimed at helping SME's, Corporate companies, Advertising agencies and Government related departments increase their Brand awareness and aid in their advertising and marketing campaigns.

We are here to help businesses find relevant advertising communication and marketing suppliers easily and effectively. Naturally while also showcasing these suppliers' ideas and products.

Although we are just getting started and are relying more on PR companies at the moment. We would like to bring you more news, opinions and insights from our actual suppliers relating to advertising and marketing communication. Once they have finally become more accommodating with their opinions and insights.

We cover a very broad spectrum of suppliers from Digital: Web design, Web Development, Animation, SEO, Content Marketing, Social Media, SMS Marketing etc. Outdoor (OOH): Branding, Vehicle Graphics, Signage, Billboards etc. Events Companies: Companies setting up, catering for and offering events, including venues etc. Audio Visual, Staging, Packaging, Voice over artists/services, Video production, Film Production, Printing, Exhibitions, Displays and more much more.

For more information please contact us on 011 075 3817 or alternatively This email address is being protected from spambots. You need JavaScript enabled to view it..