More money should be invested in African mobile – MMA SA workshop’s key message
While mobile has been around for more than a decade, it’s only now being included as part of the broader communications strategy and not...
Celebrate our cognitive diversity this Heritage month
South Africa is well known as being the Rainbow Nation for obvious reasons. We are not a homogenous people but rather a distinctly diverse...
Research shows that seasonal ad spend is still relevant in turbulent times
The past few months have been an interesting time for South Africa and while the signing in of Cyril Ramaphosa as the new president...
Accelerate your E-Commerce strategy with Brand Storytelling
It is no longer a question of when…. the question is how?
The pandemic is rapidly changing our buying behaviour in what was already an...
A Message from our Children: Return the favour. Recycle Your Plastics
We all know that recycling is the right thing to do, but many of us still brush this responsibility aside, and when we are...
Evidence Based Marketing – what is it and why do we need it?
The concepts of Behavioural Economics, Observed Consumer Behaviour and Neuro-marketing are enough to make any marketer head for the hills out of the sheer...
Will business feel the after-effects of FB’s data breach?
Comment by Gil Sperling, CTO of Facebook Marketing Partner, Popimedia
The recent Facebook data breach has had serious ramifications globally.
About a week ago, The Guardian...
Global brands question media transparency in Africa
In early 2017, P&G's chief brand officer, Marc Pritchard, delivered what was billed by Marketing Week as 'the most important speech in marketing.' He...
The growth and decline of ad spend during the pandemic
We all know that 2020 was a disruptive year due to the Covid 19 pandemic. Varying Lockdown Levels resulted in a contracted SA economy,...
Kaspersky Lab deploys creative video marketing campaign to support its flagship B2B product
Kaspersky Lab has launched a creative marketing campaign in collaboration with SLAVA creative agency, driven by the talented Alberto Belli as a film director....
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