4 Key Elements to Ace Influencer Marketing
The progression of influencer marketing from tactical to essential makes having the right tools at your disposal that much more important.
Recent years have seen...
The rebirth of email as a marketing tool
New functionality and data analysis tools have strengthened email as a marketing and customer communication channel. Brands can now be far more strategic and...
PrimeCourts acquires brand activation rights to the SA Corporate portfolio and Killarney Mall
Primedia Outdoor’s PrimeCourts division recently acquired the brand activation rights to the SA Corporate Real Estate portfolio as well as Killarney Mall in Johannesburg....
Quantum computers and the cybersecurity risks they pose to South African businesses
Round-the-clock advancements in technology are reshaping business operations across the globe. However, businesses should think carefully about the possibilities and impact of transformative technologies...
Get ready for 24/Summer with Cell C
Cell C has taken the wraps off its brand-new Summer Campaign, dubbed WIN24Summer aimed at revealing the many ways South Africans from all walks...
South Africa’s smart packaging: retailers are smart, are you?
According to a recent American survey, 90% of retailers will implement buy online, pickup in store by 2021, and South Africa’s ‘click and collect’ capability...
Marketing Achievement Awards winners announced
The winners of the inaugural Marketing Achievement Awards (MAA) have been announced, at a prestigious gala dinner at Sun City which was held on...
Call to Enter 2020 Marketing Achievement Awards: Celebrating Those Who Dare!
The highly anticipated Marketing Achievement Awards (MAA) is confirmed to take place in February 2021. Endorsed by the Marketing Association of South Africa (MASA),...
Global collaboration on Let me Live
South African photographer and director, Chris Saunders is the creative talent behind the superb intercontinental music video ‘Let Me Live’, a collaboration between Rudimental...
Five ways to ensure an influencer marketing campaign goes viral
Big brands used to tell us what was cool. Today, consumers expect brands to be more human. In fact, the higher a brand’s emotional...
