Tis the season to prepare for holiday shopping
We’re already surrounded by festive season décor and most brands have been promoting their Christmas deals for weeks. Traditionally, this was done in stores,...
Hoërskool Driehoek – more than R1.5m raised by Jacaranda FM’s Good Morning Angels
Following the Hoërskool Driehoek tragedy in the beginning of February 2019, Jacaranda FM’s Breakfast with Martin Bester asked their listeners to help the victims...
What to expect from digital in 2021
Many marketing professionals were unprepared for the digital revolution that came with the 2020 global lockdown and the urgent need for businesses and organisations...
Build an Effective Ecommerce Marketing Strategy
Just like brick and mortar, ecommerce requires a multifaceted, well-thought-out marketing strategy in order to succeed. Fifteen years ago, you wouldn’t expect to simply...
16 tips for developing a strong business strategy
Whether you’re leading a business or a business unit, or working as a freelancer, mastering business strategy is key to your success. And the...
The rebirth of email as a marketing tool
New functionality and data analysis tools have strengthened email as a marketing and customer communication channel. Brands can now be far more strategic and...
How Public Relations Can Help Your Small Business Grow
As a small business, you may not think you need to pay much attention to public relations(PR). However, when it comes to branding, marketing...
SA Marketing Industry Alliance launches Results of the WFA Global Diversity, Equity & Inclusion...
How the South African career ladder differs: findings from the first global marketing diversity, equity, and inclusion (DEI) census reveal exactly where the transformation...
Raise your hand if you like video games!
Isabel Smit Implementation Planner at The MediaShop looks at the evolution of the now multibillion dollar video gaming industry.
I’ve recently watched a video on...
Mountain biking from CPT to PTA – raising R1m for Good Morning Angels
Three mountain bike enthusiasts will be taking to the road – and dirt – on 3 April 2019, tackling a grueling route of about...
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