NetFlorist’s New Campaign: #20DaysOfNice
NetFlorist's #20DaysOfNice
To celebrate their 20th birthday, NetFlorist is inviting South Africans from all walks of life to share stories of people who have gone...
The Courier Guy ‘Handling your Package’ with Humour
As South Africans, we’ve got a lot on our plates. From managing the daily crime and corruption to living without power for hours on...
Zoho One: The tech behind Quicket, Africa’s largest ticketing platform
Zoho Corporation's customer, Quicket, following its Zoho One deployment, has achieved growth-driving benefits that include improved back-office efficiency, business process automation, and lightning-quick customer...
How Public Relations Can Help Your Small Business Grow
As a small business, you may not think you need to pay much attention to public relations(PR). However, when it comes to branding, marketing...
Evidence Based Marketing – what is it and why do we need it?
The concepts of Behavioural Economics, Observed Consumer Behaviour and Neuro-marketing are enough to make any marketer head for the hills out of the sheer...
ACA Board of Directors and Executive for 2020/21 Announced
The new Board of Directors of the Association for Communication and Advertising (ACA) for the 2020/2021 fiscal were elected at the 73rd Annual General...
How micro and nano influencers are shaping ‘discovery’ purchases
Micro and nano influencers are at the heart of the shift from intent-based online research and shopping, to discovering new brands.
Marketing has always been...
Getting Personal: Why personalisation in social media engagement is essential in a post-pandemic world
With the COVID-19 crisis forcing more digital communication, social media adoption has accelerated. In fact, social media followers have grown by an average of...
Judges announced for very first Effie Awards South Africa
The Association for Communication and Advertising (ACA) and Effie Awards South Africa are pleased to announce that the jury for the 2021 Effie Awards...
PRISM Awards deadline extension for PRISM 2021 entries
Good news, the PRISM Awards are extending the deadline for this year’s entries to 19 March 2021.
The search for the best campaigns for the 2020...