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Judges announced for very first Effie Awards South Africa

The Association for Communication and Advertising (ACA) and Effie Awards South Africa are pleased to announce that the jury for the 2021 Effie Awards...
Brent Haumann is the Managing Director at Striata

Great customer experiences don’t just happen, but they can be manufactured

At this point, most businesses understand the importance of customer experience. They know that providing a great customer experience can help their organisation stand...
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5 Email Marketing Best Practices to Improve Your Campaigns

Email marketing is an excellent way to drive engagement and conversions. As a marketing channel, it also has the lowest cost per conversion. Want...
Mario-de-Lima-Head-of-Digital-Media-at-+OneX

Brands need an action plan for a world beyond third-party cookies

For years, brands have relied on third-party cookies and mobile identifiers to deliver personalised ads to prospects and customers, and to track engagement with...
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What the… Flying Fish?

Flying fish have collaborated with Uber Eats and some "ghost" kitchens with some renowned Chefs. To bring you, the Flying Dish!! All of this...
Muhle Hlabano, Business Unit Manager at The MediaShop

The growth and decline of ad spend during the pandemic

We all know that 2020 was a disruptive year due to the Covid 19 pandemic. Varying Lockdown Levels resulted in a contracted SA economy,...
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The state of social media in South Africa

Richard Lord, Media & Operations Director at media agency Meta Media, says that 2020 proved to be a tumultuous year for advertising. Overnight, budgets...
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Influencer marketing is cutting through the content shock of a digital age

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Lockdown, the global pandemic and the shift to remote working all accelerated the digital economy. Side-by-side with heightened social media use was an increase...
Brent-Haumann

The 6 superpowers of digital communication

Most companies understand the importance of constantly improving the customer experience. They’ve likely seen the research that shows how focusing on customer experience can...
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ACA invites black women to sign up to the Leading Women Creating Change in...

ACA invites black women to sign up to the Leading Women Creating Change in the                         New World Order programme The Association for Communication and Advertising...
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