PR – WHAT MAKES IT SUCCESSFUL?
One factor, above all others, is key to making PR successful – partnership.
Any PR programme, be it a once-off project, short-term campaign or long-term...
What Exactly Is Customer Experience?
Understanding customer experience and – more importantly – getting it right can make a massive difference to your business. Our CX experts show you...
The Pandemic’s Impact On Transformation For Better Or Worse?
So you’ve heard of Clubhouse but you aren’t entirely sure what it is or, more importantly, if it’s worth taking note of? This snapshot...
2021 Effie Awards South Africa Last Minute Entry Deadline Imminent
The Association for Communication and Advertising (ACA) and Effie Awards South Africa is calling on South African agencies, clients, media partners and start-ups to...
Signs your digital maturity isn’t progressing and what to do about it
Innovation and agility. These are the characteristics of a business that have become crucial to not only its survival but its long-term success as...
BrandMapp 2021 demystifies pandemic influence on SA shopping landscape
As with every other aspect of life, the pandemic has changed how and when we shop, as well as where and what we buy. ...
The One Club Announces Diverse Jury From 38 Countries For Young Guns 19
Jury includes “Top Gun: Maverick” director Joseph Kosinski
and director and artist Floria Sigismondi.
The One Club for Creativity, the world's foremost non-profit organization recognizing creative...
RAMS update from the BRC
To keep the marketing, media and advertising industry abreast of information, the Broadcast Research Council of South Africa (BRC), has released a short update...
Getting Personal: Why personalisation in social media engagement is essential in a post-pandemic world
With the COVID-19 crisis forcing more digital communication, social media adoption has accelerated. In fact, social media followers have grown by an average of...
Why you need social commerce
Shopping has always been a social activity. Just two years ago, you would find people discussing the good and bad about their recent purchases...
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