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International Public Relations Association

International Public Relations Association(IPRA) Board honours Johanna McDowell.

The International Public Relations Association (IPRA) board has resolved to honour its former President Johanna McDowell with the title of Member Emeritus of IPRA...

Why Shoppa Shows induce trial and drive sales

Since relaunching its popular Shoppa Show™ platform in 2018, ProActive™ has recommitted itself to driving real-time engagement among consumers, particularly those within the LSM...
The MediaShop to host OOH workshop for SMMEs

A blog about a blog

Yvette Gengan, Digital Media Manager at The MediaShop. If you are anything like me then blogging is no Friday night 'Netflix and chill' for you...
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