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International Public Relations Association

International Public Relations Association(IPRA) Board honours Johanna McDowell.

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The International Public Relations Association (IPRA) board has resolved to honour its former President Johanna McDowell with the title of Member Emeritus of IPRA...
MTN-Shoppa-Show

Why Shoppa Shows induce trial and drive sales

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Since relaunching its popular Shoppa Show™ platform in 2018, ProActive™ has recommitted itself to driving real-time engagement among consumers, particularly those within the LSM...
The MediaShop to host OOH workshop for SMMEs

A blog about a blog

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Yvette Gengan, Digital Media Manager at The MediaShop. If you are anything like me then blogging is no Friday night 'Netflix and chill' for you...
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