Cape Town’s Intrepid Fox creates brand film for US online social sports platform
Cape Town-based creative agency, Intrepid Fox, has created a new brand film for SportsHosts, an online platform operating in New York and San Francisco...
Emotional clickbait always wins
Can you say ‘Corona mania?’
Audience = Income.
This equation has been true in the media game for years. In theory it all makes sense. Editors...
Is the Death of the High Street Unstoppable?
A look at the state of retail and digitalisation in 7 countries
Digital Marketer, Jamieson Hill, takes us on a journey around the world to...
Beyond the funnel: prompting customers to switch with emotional and rational messages tailored to...
Most marketers are familiar with the concept of the marketing funnel: customers enter at the top when they become aware of a brand or...
Build an Effective Ecommerce Marketing Strategy
Just like brick and mortar, ecommerce requires a multifaceted, well-thought-out marketing strategy in order to succeed. Fifteen years ago, you wouldn’t expect to simply...
Streaming content discussed
What is happening in 2020?
A new year. A new decade. And as with every new year, everyone wants to know what 2020 is going...
CELL C LAUNCHES CYBER SAFETY PILOT 2 TO EDUCATE LEARNERS ABOUT CYBER BULLYING
Cell C has officially launched its Cyber Safety Pilot 2 programme in partnership with Active Education Foundation. The launch took place in front of...
The evolution of Mobile
We all remember the first telephone we ever used, connecting with the person on the far end of that dialling tone. It was amazing...
Google’s next big move: from search to discovery
Google has focused on evermore precise targeting of advertising for almost as long as it has existed, but the growing power and maturity of...
Search Engines prioritise user experiences in 2020
Search Engines are finally putting the user first – enhancing zero click searches, local searches and understanding content better than ever before. This is...
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